Description
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Travel Penticton is the Destination Marketing & Management Organization for Penticton. Travel Penticton is a not-for-profit, member based society representing accommodation, food & beverage, activity and attraction tourism businesses with over Members. We are seeking a full-time Marketing Manager for a Maternity Leave Contract to start in October .
The Marketing Manager is responsible for implementing the Travel Penticton Destination Marketing Plan, facilitating promotion of Penticton and immediate area and developing the Visit Penticton brands. In collaboration with the Executive Director and Travel Penticton Team, this innovative and enthusiastic ?in-a-new-box thinker' will bring to the organization an energetic, proactive and results driven approach to promoting Penticton.
The Marketing Manager will work with external organizations such as Thompson Okanagan Tourism Association (TOTA), Destination BC (DBC), regional communities, local associations and special interest groups and events, along with the Travel Penticton Members.
You will join a team of dedicated and results driven tourism professionals who love where they work, live and play.
OBJECTIVES
- Strategic planning, development, management, and tactical execution of an annual Marketing Budget and Plan, with oversight from Executive Director
- Ensure that all marketing KPIs and analytics are monitored and achieved pursuant to the TP 5-year and Annual Tactical Plan as developed under the Municipal Regional District Tax (MRDT) guidelines
- Development and management of potentially award winning marketing & advertising initiatives
- Ensure Penticton is externally promoted to build location awareness, shoulder season business and increase visitation to generate overnight stays
- Ensure Member Businesses are equally represented whenever possible
- Ensure Penticton is a leader in innovative and effective tourism marketing initiatives
- Promote Penticton as a responsible and sustainable tourism destination
- Ensure Penticton is seen as an equal opportunity and accessible destination
- Work to promote local Indigenous tourism product as available
ROLES & RESPONSIBILITIES
Strategic planning, development, management, and tactical execution of an annual Marketing Budget and Plan, with oversight from Executive DirectorSet clear, results-oriented goals with realistic and measurable outcomesLiaise regularly with local and regional industry stakeholders and membersSubmit monthly activity and performance reportsAssist with media relations and itineraries as requestedReview new technologies and advancements to keep the organization current in marketing trendsKEY FUNCTIONS
Marketing Management
Develop and implement an annual Marketing Budget & Tactical Plan adhering to the 5 Year Strategic Plan, and develop the Marketing Budget & Tactical PlanProvide strategic planning, management, implementation, budget management, and reporting and evaluation of integrated marketing campaigns across a variety of marketing channels including both paid and earned media, traditional print advertisements, TV, radio, digital, print and online collateral, sponsored content, etc.Identify, organize and attend (as required) relevant consumer tradeshowsOngoing management / execution of Travel Penticton brands (Visit Penticton, Fuel Free, Flavour Trail, etc.)Work collaboratively with tourism businesses, local government, Destination BC, and regional DMO's on the delivery of cooperative marketing programs (Penticton Ale Trail, Visit South Okanagan, TOTO)Oversee / conduct strategic media planning and broker advantageous rates; work with media outlets on sponsored content, completing content briefs and providing assets as required; drive traffic to the website and social media channelsReview marketing analytics and adjust campaigns and content accordinglyOversee Travel Penticton Visitor Guide, map guides and other collateral productionDemonstrate leadership in creating & managing leveraged and partnered initiativesAnalyze the tracking of Member & promotional programs, e-blasts, e-newsletters, website analytics, UGC content, tradeshows and social media reach along with the estimated value of eachDemonstrate a full understanding and activation of digital & social media formats and utilize to reach potential visitors and tracking of sameCollaborate with local and area clubs, organizations on strategic partnership opportunitiesWork with Member Services & Events Coordinator to develop campaigns to support co-op advertising and packaging programs in affiliation with Travel Penticton MembersDevelop and implement digital marketing tactics and programsMonitor, analyze and share all marketing metrics (print, social, digital, etc.) for required reportingDigital & Content Marketing
Monitor, update and improve ' website; work with Member Services & Events Coordinator on Sponsored Listings & Blog Posts for membersDay to day management of the ' website, perform ongoing site performance review and content audits, compile and review website results and reportsManage and update VP digital asset library including photo, video and other digital assets; coordinating photo and video shoots with external contractors and working with member businesses on participationDevelop and implement VP digital marketing tactics and programs including Meta advertisementsManage member e-blasts, and ensure timely execution of weekly member e-newsletters, emails, and online communicationsWork with Digital & Social Media Specialist to identify calendar timing and strategy of effective and organic social postsKnowledge, Skills, and Abilities Required
Extensive knowledge of local attractions, events and the tourism industry in Penticton and the South OkanaganExcellent communications skills (written and verbal); Strong fluency in EnglishStrong comfort on the Microsoft Office suite of products, Adobe Creative Suite an assetCompetence with WordPressExpert with Social Media platforms from a strategic and management levelStrong administrative, time management and project management skillsAbility to work in an environment of constant change, to prioritize, pivot and multi-taskAbility to work in a small team environment with excellent leadership abilitiesStrong measurement, analytic & reporting skillsDemonstrated responsible budget development & management skillsQualifications & Personal Attributes
Post-secondary degree or diploma in area of communications / marketing / tourism preferredMinimum 3 years' experience in hospitality / tourism sectorMinimum 3 years' experience in a marketing / communications roleConfident and capable to broker the best deal for external advertisingDesign experience with Adobe Suite desiredExperience with marketing, advertising, and design in all types of print and electronic mediumsExperience publishing paid social media advertising campaigns requiredA proven ability to meet deadlines, work with a team and manage multiple projectsHigh-energy, results-focused and acute attention to quality & detailYou're a definite ?can do' person who is flexible, open and reliable with a go-get-it attitudeYou're active, can get out on a bike or go exploring with enthusiasm & confidenceIf you think you have what it takes to take on this challenging and rewarding opportunity, and you have the knowledge, qualifications, enthusiasm and drive, we invite you to apply for this exciting position.
You must be a Canadian citizen, permanent resident to apply for this opportunity. Please note, only those considered for this position will be contacted.
This is an ?in-office' position with remote work option not available.
To Apply
Please send your resume and cover letter.
Full-time, term contract
Contract length : 12-15 months
Pay : $50,.00-$58,.00 per year
