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Director of Digital Marketing Operations

Director of Digital Marketing Operations

1UP Digital Marketingbritish columbia, Canada
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Temps plein
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Director of Digital Marketing Operations

Director of Digital Marketing Operations

1UP Digital Marketingbritish columbia, Canada
Il y a 1 jour
Salaire
110 000,00 $CA – 130 000,00 $CA par an
Type de contrat
  • Temps plein
Description de poste

Salary :

  • 110,000 - $130,000 CAD per year
  • Performance-based bonuses based on Client KPIs and Labour Efficiency Ratio of their team, as well as tenure with the organization
    • Job Type :
  • Full-time
  • Remote-first with occasional in-person team events

TLDR :

This Director of Digital Marketing Operations role is tailored for someone who thrives in both client strategy and team leadership , has a passion for efficiency and optimization , and is excited to shape the future of digital marketing workflows at a high-growth agency.

About 1UP Digital Marketing

At 1UP Digital Marketing, our mission is to help good organizations grow online while being one of the best places to work. Since 2013, we've prioritized building strong relationships with our clients, understanding their goals, and combining technical expertise with creative thinking to achieve outstanding results.

We thrive on continuous learning, innovation, and teamwork, ensuring we deliver top-tier digital marketing strategies. As we expand, we're looking for a Director of Digital Marketing Operations to help drive client success, improve operational efficiencies, and lead our talented team.

About the Role

This is a hybrid role combining strategic account management (60%) and team / operations management (40%) .

  • As an Account Lead , you'll manage a portfolio of 8-15 clients , overseeing strategy, ensuring results, and coordinating the work of specialists and contractors.
  • As an Operations Director , you'll drive efficiency, optimize workflows, oversee employee workloads, and manage a network of contractors and AI-driven processes to deliver high-quality work effectively.

    • This role reports directly to the COO (Julien) and has three direct reports (internal employees) while also managing a network of contractors .

    A Day In The Life

    Client Strategy & Account Management (60%)

  • Own and lead the strategy for a portfolio of 8-15 clients , ensuring performance metrics (ROAS, lead generation, etc.) are met.
  • Serve as the primary point of contact for clients, fostering long-term relationships and trust.
  • Collaborate with specialists and contractors to execute digital marketing strategies (SEO, PPC, content, automation, and paid media).
  • Monitor and optimize performance, ensuring all work is delivered on time and meets quality standards .
  • Identify new opportunities to improve client results and propose strategic recommendations.

    • Operations & Team Leadership (40%)

  • Manage three direct employees as well as contractors , ensuring they have clear workloads and meet deadlines.
  • Lead performance reviews and career development planning in collaboration with HR and the COO.
  • Oversee the contractor network , ensuring effective hiring, onboarding, and performance monitoring .
  • Manage contractor budgets and ensure resource allocation aligns with agency needs.
  • Optimize operations by implementing workflow automation, AI-driven efficiencies, and process improvements .
  • Drive labour efficiency by improving time management and resource utilization.

    • Key Goals & Accountabilities

    Client Success :

  • Meet or exceed client KPIs (e.g., ROAS, leads generated, traffic growth).
  • Ensure efficient time management of client accounts.

    • Team Management & Efficiency :

  • Maintain a high Labour Efficiency Ratio (optimal work allocation per team member).
  • Ensure the team meets deadlines and delivers high-quality work.

    • Contractor Performance :

  • Evaluate contractor effectiveness based on the quality of deliverables and value created .
  • Maintain an optimized contractor network , balancing cost, efficiency, and quality.

    • What We're Looking For

    Must-Have Qualifications :

  • 5+ years in digital marketing with experience across SEO, PPC, and paid social .
  • 3+ years in a leadership / management role , leading teams and overseeing performance.
  • Strong strategic thinking , and understanding when and how different marketing channels should be applied.
  • A strong background in performance marketing
  • Experience with ClickUp, automation tools, and AI-driven marketing technologies .
  • Ability to lead cross-functional teams and align internal employees and external contractors toward a common goal.
  • Excellent client communication and relationship-building skills.
  • Strong analytical skills to measure client performance and operational efficiencies .
  • A proactive, problem-solving mindset with a passion for efficiency and innovation .

    • Nice-to-Have Qualifications :

  • Experience in managing contractor networks or remote teams.
  • Working knowledge of on-page / landing page conversion rate optimization (CRO) .

    • Key Soft Skills :

  • Leadership & mentorship
  • Curiosity & continuous learning
  • Determination & resilience
  • Problem-solving & adaptability
  • Empathy & emotional intelligence
  • Strong communication skills
  • A fun and engaging attitude

    • We Offer You :

    A remote-first work culture with the flexibility to work from anywhere

    Start with 3 weeks of vacation + birthday off

    Bonus days off between Christmas and New Year

    Half-day Fridays every week

    Extended health benefits

    Health Spending Account