As a Marketing Data Analyst at Paralucent, you’ll play a critical role in analyzing and interpreting data to drive marketing strategies. Your insights will shape our campaigns and enhance our decision-making process.

Responsibilities : 1. Data Analysis :

a. Develop, execute, and optimize complex SQL and big data queries.

b. Retrieve and analyze data using SAS and SQL.

c. Synthesize insights from qualitative and quantitative sources.

2. Data Management :

a. Export and import marketing data from disparate systems.

b. Perform data cleansing and merging functions.

c. Ensure data accessibility for stakeholders.

3. Web Analytics :

a. Analyze website traffic sources, patterns, and conversion funnels.

b. Implement tagging and web analytics code for tracking online properties.

4. Campaign Tracking :

a. Define governance for campaign tracking across online channels.

b. Collaborate with marketing teams on A / B and multivariate testing strategies.

Location : GTA (Hybrid)

Duration : Full time permanent

Education :

• Bachelor’s or Master’s Degree in Marketing, Statistics, Business, Mathematics, Economics, Computer Science, Engineering, or related fields.

Certifications (Preferred) :

Skills :

Experience :