Responsable marketing digital Offres d'emploi - Kitimat, BC

Please apply on Isarta.com

https : / / isarta.com / jobs / ?utm_source=IND&job=108302

About Us

We are a rapidly growing B2B SaaS company operating in the climate tech space. Driven by our commitment to combat the pressing challenges of climate change, our innovative technologies empower solar, wind, e-mobility, and other sustainability businesses worldwide to speed up their operations and contribute to achieving climate goals. As we continue to expand, we are seeking a highly skilled and motivated Marketing Manager to lead and execute key marketing initiatives. This is an exciting hands-on opportunity to join our dynamic team, advance your career in the fast-growing climate tech space while making a significant societal impact.

About The Role

As the Marketing Manager, you will oversee various aspects of our marketing strategy, with a focus on demand generation, campaign execution, and customer journey. You will collaborate with cross-functional teams to execute innovative campaigns and ensure alignment across our marketing efforts.

Key Responsibilities

• Email Marketing

Develop and oversee targeted nurture email workflows for new and existing Ideal Customer Profiles (ICPs).

Work in collaboration with Outbound Cold Email Specialist to test, optimize, and refine cold outbound email workflows and drive top-of-funnel lead generation.

Regularly audit automated workflows to ensure content is producing results and messaging is relevant.

Design and implement multi-channel marketing campaigns that enhance the customer journey, leveraging automation to engage and retain customers at every stage.

Manage the entire webinar process, from planning to execution, ensuring alignment with company goals and audience needs.

Collaborate with customers and stakeholders to define impactful topics and create detailed webinar briefs.

Responsible for the customer pipeline for the Customer Spotlight Webinar program, ensuring a consistent flow of customers to be featured.

Research and execute creative marketing initiatives, such as direct mail and unique outreach campaigns, to expand reach and drive engagement across multiple channels.

Oversee branded swag production and distribution to enhance brand visibility and employee pride.

Lead the planning and execution of the annual customer holiday gift program, including sourcing thoughtful gifts and ensuring their timely delivery

Plan and manage internal and customer events to strengthen culture.

Requirements :

A Bachelor's degree or equivalent in Marketing, Media, or Business.

4-6 years of experience in executing email marketing campaigns, nurture campaigns, and workflow automation.

A proven track record with clear examples of successfully managing and implementing digital marketing campaigns.

Skilled at A / B testing, analyzing metrics, and optimizing campaigns to drive engagement and conversions.

Strong project management skills to oversee all aspects of webinar production, including planning, promotion, execution, and follow-up.

Familiar with best practices for list segmentation and maintaining clean data hygiene (preferably in HubSpot).

Strong interpersonal skills to work cross-functionally with sales, customer success, and external partners.

Excellent written and verbal communication skills for crafting clear, compelling messages.

Strong attention to detail in ensuring brand consistency across all marketing materials.

Comfortable wearing multiple hats and adapting to shifting priorities in a startup setting.

Self-starter with a proactive attitude and a passion for driving results.

Bonus : familiarity with the solar and renewable energy industry or similar industrial field-oriented sector.

Why Join Us?

Be part of a fast-growing company at the forefront of innovation in renewable energy and telecommunications.

Collaborate with a passionate, driven team committed to excellence.

Enjoy opportunities for professional growth and development.

Competitive salary and benefits package.

Please apply on Isarta.com

https : / / isarta.com / jobs / ?utm_source=IND&job=108302