Recreational therapist Offres d'emploi - Burlington, ON

Company : CGL

Department : Marketing & Communications

Employment Type : Regular Full-Time

Work Model : Hybrid

Language : This role operates in English.

The Opportunity :

We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That’s why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.

Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.

The Manager, Integrated Marketing Planning for Home & Auto, Recreational Vehicles & Quebec is responsible for working vertically with Marketing team and horizontally with stakeholders across the Enterprise to develop and implement marketing strategies for key strategic P&C business lines. This role is responsible to develop & implement plans and is accountable for the performance and results of multiple related teams supporting key lines of business within the organization and provides leadership to MarCom senior professionals within its portfolio. Required to develop plans and then partner to determine key Marketing priorities across the Enterprise. Manager, Integrated Marketing Planning requires comprehensive understanding of internal and industry standards and principles. Critical oversight that marketing programs are developed, implemented, and managed to support department, field, and the corporate objectives.

How you will create impact :

• Recommend, plan, execute and manage marketing programs as required for key P&C lines of business.
• Marketing programs may include (but are not limited) to integrated marketing campaigns, email programs, social media programs, tradeshows and sales support materials.
• Manage annual marketing plans for multiple lines of business.
• Act as marketing lead for their specific portfolio with various teams across the enterprise such as product, pricing, sales teams, digital properties, communications, digital marketing and others.
• Manage and lead team while providing development, training, coaching counsel to team members.
• Impacts the business results of their respective portfolios within the organization by setting priorities, allocating time and resources to plan and execute.
• Define baseline KPIs / metrics, evaluate past performance, ongoing optimizations, measure & track against targets.
• Manage overall marketing budgets and forecasting and planning.

How you will succeed :

To join our team :

What you need to know :

What’s in it for you?