Program manager Offres d'emploi - Fredericton, NB

ANBL

Manager, Marketing Programs

Essential role information

Title: Manager, Marketing Programs

Language requirement: Spoken and written competence in English

Location: Fredericton, NB – remote work possible within NB

Closing: 27 avril 2026

Who we are

As one of Atlantic Canada’s Top Employers for 2025, ANBL is proud of the people-first culture we’ve built together with our team members. Alcool NB Liquor (ANBL) is a provincial Crown corporation responsible for the purchase, importation, distribution, and retail activity for all beverage alcohol in the province.

Our sister company, Cannabis NB (CNB), manages retail cannabis sales for the province, providing safe and legal products while focusing on education, safety and responsible access.

Together, ANBL & CNB return 100% of profits to the Government of New Brunswick to benefit all New Brunswickers while responsibly serving customer and communities across the province.

Corporate Social Responsibility at ANBL

At ANBL, we take our social responsibility seriously. With our Corporate Social Responsibility Strategy to guide us, we are committed to:

• Responsible selling through our CHECK 30 program, which specifies that customers who look younger than 30 will be asked for valid photo identification.
• Food security through our partnership with Feed Nourrir NB to help get more food to the New Brunswickers who need it.
• Helping New Brunswickers get home safely through our Safe Ride program, providing FREE transportation at ANBL-sponsored events.

None of these efforts would be possible without the more than 800 team members who are the lifeblood of our organization and choose ANBL as their employer.

What's in it for you?

Being part of the team at ANBL means working in an organization that values its people and encourages every employee to have a voice. Our team takes pride in contributing to the communities and province we serve.

At ANBL, we also support both personal and professional growth through internal and external development opportunities, including our Leadership Development Program.

About the Manager, Marketing Programs role
At Alcool NB Liquor, we look for people whose values align with ours! Integrity, Caring, Trust, Community and Celebration. We value team members who collaborate well, make thoughtful decisions, support others, and take pride in delivering great experiences while celebrating success together.

The Marketing Programs Manager is responsible for leading the development and execution of ANBL’s marketing programs and campaigns across a variety of owned and paid media channels.

Reporting to the Senior Manager, Marketing Strategy & Planning, this role plays a critical part in bringing marketing strategies to life through effective planning, coordination and delivery of campaigns. The Marketing Programs Manager leads a team responsible for managing multiple, concurrent marketing initiatives, ensuring alignment with strategic direction, timelines, budgets and business priorities.

Acting as a central point of contact for campaign execution, this role ensures strong communication, collaboration and alignment across the Marketing team and key internal stakeholders.

Additional Responsibilities

• Lead the execution of multiple, concurrent marketing plans and campaigns, ensuring alignment with strategic direction, business priorities, timelines and budgets.
• Oversee campaign planning and delivery, including development of marketing plans, workbacks, requirements and cross-functional coordination.
• Translate marketing plans into clear, actionable campaign deliverables, timelines and requirements.
• Act as the primary liaison between Marketing and internal stakeholders, ensuring clear communication, alignment and successful execution of initiatives.
• Collaborate closely with the Creative Services Manager to ensure campaign assets are developed and delivered to meet marketing and business objectives.
• Leverage data, customer insights and internal expertise to inform campaign planning, execution and optimization.
• Lead the execution of integrated marketing campaigns across digital and paid channels (web, email, social, paid media), driving traffic, engagement and performance.
• Partner with internal teams and external agencies to optimize campaign effectiveness, applying insights, best practices and continuous improvements.
• Lead, mentor and develop a team of marketing professionals, fostering a collaborative, accountable and high-performing team environment.
• Manage day-to-day relationships with external agency partners to support effective campaign execution.
• Oversee campaign reporting and post-campaign analysis, identifying insights and opportunities to inform future initiatives.
• Support the ongoing improvement of marketing processes, tools and workflows.

What do you need to be successful?

• Degree or diploma in Business Administration, Marketing or equivalent.
• While a formal degree or diploma is preferred, we value practical experience and are open to considering candidates with equivalent experience in lieu of educational qualifications.
• 6+ years of experience in marketing account management, operations or project management, with a focus on campaign execution.
• Proven experience managing and delivering integrated marketing campaigns across traditional and digital channels.
• Hands-on experience executing digital campaigns with a focus on driving traffic, engagement and performance.
• Strong understanding of digital and eCommerce marketing trends, tools and best practices, with the ability to apply them to optimize campaigns.
• 2+ years of experience leading and developing teams.
• Strong stakeholder management and relationship-building skills.
• Solid understanding of marketing analytics, KPIs and performance reporting.
• Working knowledge of customer segmentation and customer journey mapping.

Would be an asset if you had:

• Prior experience in Retail, CPG or Food & Beverage industries.
• Experience with marketing project management tools (e.g., , Trello).
• Experience supporting strategic planning and budgeting processes.
• Understanding of media planning and buying across traditional and digital channels.

Key Competencies

• Communicates Effectively : Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, tailors communication content and style to the needs of others. Pays attention to others' input and perspectives, asks questions, and summarizes to confirm understanding
• Cultivates Innovation: Creates new and better ways for the organization to be successful. For example, motivates others to find new and better ways to address challenges; provides support and resources for promising ideas. Encourages people to incorporate varied perspectives to strengthen the innovation process.
• Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives. For example, enlists a range of stakeholders to add value; ensures they are well informed and surprises are avoided. Confronts and challenges "us vs. them"; shows strong appreciation for others' efforts toward shared goals.
• Strategic Mindset: Sees ahead to future possibilities and translates them into breakthrough strategies. For example, is a strong big-picture thinker; makes frequent, clear references to the organization's vision and strategy and the efforts required to drive them forward. Effectively integrates long-term opportunities and challenges with day-to-day activities

Language competencies

• Bilingualism in both official languages is an asset, but not required

Work location:

• The Train Station Office is located in Fredericton, New Brunswick.
• The successful candidate must be based in New Brunswick, remote work is possible.
• Semi-regular travel for meetings and project work may be required.

Compensation information:

• $81,790 - $94,891

Benefits information:

• Comprehensive benefits package, including medical, dental coverage and a generous pension plan.
• Access to a Health Spending Account or Wellness Subsidy
• Opportunities to utilize flexible work arrangements, such as remote or hybrid work.

Note

• Only candidates with legal authorization to work in Canada will be considered