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- Kitchener, ON
- production designer
Production designer Offres d'emploi - Kitchener, ON
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Are you a seasoned graphic designer with a keen eye for aesthetics and a love of cats? tuft + paw is seeking a highly creative and detail-oriented Graphic Designer to join our team. This role is a unique opportunity to be the driving force behind our brand's visual identity across digital and print media. As the sole graphic designer on our team, you'll report directly to the Director of Brand Marketing and collaborate closely with other key stakeholders to create compelling designs that resonate with cat parents everywhere.
In this pivotal role, you'll be able to lead our visual design efforts, ensuring consistency with our brand guidelines while contributing fresh, innovative ideas. Your work will have a significant impact on how our brand is perceived and will play a crucial part in our marketing and product strategies. We want to hear from you if you are proactive, detail-obsessed, and excited to have a significant impact on a small team.
Core Responsibilities :
Digital Marketing Materials
- Design performance ads with multiple versions to support our creative testing strategy.
- Design our weekly email newsletters with easy-to-digest content that resonates with cat parents.
- Support in the creation of assets for our Instagram, ensuring a cohesive and elevated brand experience.
- Design and optimize landing pages for conversion, incorporating A / B testing insights and best practices.
- Create visually engaging assets that help improve conversion on our website, as well as external sales channels such as Amazon and Chewy.
- Perform minor video editing to add 2D graphic movements.
- Consistently reflect upon performance metrics to iterate and improve digital asset designs.
Project Coordination
Collaboration
Brand Consistency
Additional Responsibilities (As Needed) :
Retail Displays
Print Marketing Materials
Packaging Design
Photo Editing
Requirements
Proven experience in :
Technical proficiency in :
Ability to :
Location : Remote (with optional co-working spaces and monthly meetups in Toronto and Vancouver)
About tuft + paw :
A design company for life with cats. We’re a team of designers, engineers and cat behaviorists who are committed to creating products that elevate the home we share with our cats.
We're a young company and our culture is always evolving, but some things will never change : we love cats (obviously), and we value results-driven, self-motivated, smart, and resourceful people. Our team members are encouraged and expected to make a massive impact on company processes, growth and success.