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TDS Personneltoronto, on, CanadaSenior Associate, Direct Mail & Shared Mail
HelloFreshToronto, ON, CanadaThe Senior Associate of Direct Mail plays a crucial role in executing and optimizing direct mail marketing campaigns to drive customer engagement and revenue growth. You will be responsible for scaling our Print / Direct Mail program with a focus on the HelloFresh brand. You will have a huge impact from Day 1 and be a crucial part of the team during this exciting period of growth. This position requires a keen understanding of direct mail strategies, exceptional organizational skills, and a results-driven mindset.
You will…
- Define the strategy, manage, and efficiently scale new customer acquisition for HelloFresh through direct mail and shared mail campaigns.
- Develop and execute direct mail marketing campaigns from concept to completion, including segmentation, creative development, production, and analysis.
- Strategically allocate spend across various direct mail campaigns to ensure maximum impact within budgetary constraints, while continuously seeking opportunities for cost-saving measures.
- Collaborate with cross-functional teams, including marketing, creative, and analytics, to ensure alignment of direct mail strategies with overall marketing objectives.
- Manage relationships with external vendors, including printers, mail houses, data providers and creative agencies to ensure timely and cost-effective execution of campaigns.
- Utilize data-driven insights to continuously optimize campaign performance and drive improvements in response rates, conversion rates, and ROI.
- Monitor industry trends and best practices in direct mail marketing to identify opportunities for innovation and competitive advantage.
- Provide regular reporting and analysis on campaign performance, including key metrics and actionable insights for optimization.
- Oversee the development and maintenance of the direct mail marketing calendar, ensuring timely execution and coordination with other marketing channels.
You are…
You have…
Flexible Hybrid Approach
At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.
To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.
LI-HYBRID
Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.
Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.
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