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- Lacombe, AB
- information technology
Information technology Offres d'emploi - Lacombe, AB
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Information technology • lacombe ab
- Offre sponsorisée
Director of Marketing
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Company Description
Proudly Canadian-founded, the Lorex team across North America is committed to the design, development, and deployment of ingenious smart home security and business monitoring solutions that enhance our customers’ lifestyles and sense of well-being. We achieve this by continuing to produce innovative solutions, all backed by cutting-edge technology and a dedicated team of forward thinkers.
Job Summary
The Director, Head of Marketing, serves as the creative and strategic leader for all marketing and communications efforts, driving the vision for our brand and delivering impactful messaging that sets our products apart. This role is pivotal in shaping and executing marketing strategies that span online and offline channels, corporate branding, public relations, social media, influencer marketing, and reviews management, all while aligning with overarching business objectives.
As the champion of corporate storytelling, you will elevate our established brand, fostering awareness and engagement through compelling narratives. You will lead the development of short- and long-term marketing strategies while leveraging digital innovation, creative direction, and a strong understanding of market dynamics and consumer behavior to drive results across sales and marketing channels.
A critical aspect of this role includes managing the marketing budget creatively and optimally, ensuring resources are allocated effectively to maximize return on investment (ROI) while achieving business goals.
In this role, you will plan, execute, and analyze marketing initiatives for corporate projects and product launches. Your keen insight into market trends and consumer preferences will be integral in crafting strategies that resonate with target audiences and position the company competitively. A key responsibility will be to inspire and empower your team, bringing out their best to achieve exceptional outcomes. By blending strategic foresight with hands-on execution, you will take our brand to the next level, delivering measurable success and fostering a culture of excellence within the marketing organization.
Key Responsibilities :
Strategic Leadership
- Develop and implement a comprehensive, long-term marketing strategy to support business growth, market expansion, and competitive positioning.
- Provide visionary leadership to the marketing team, fostering a culture of creativity, collaboration, and excellence.
- Align marketing strategies with the company's overall business goals and objectives, ensuring a unified approach across all initiatives.
- Foster an environment that adapts AI in everyday work processes, such as developing creatives, generating voiceovers, and automating repetitive tasks, to enhance efficiency and innovation.
- Lead the planning, development, and execution of integrated marketing campaigns across multiple channels, including digital, social media, email, print, and events.
- Develop clear and measurable KPIs to track the success of marketing initiatives, ensuring alignment with business objectives and enabling data-driven decision-making.
Brand Management
Product Marketing
Agency Partner Management
Communication and Public Relations
Reviews Management
Social Media
Team Management and Development
Knowledge, Skills, and Abilities
Lorex welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.