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The Manager, Retention Marketing will oversee the Company’s creative email marketing initiatives that elevate our brand and captivate our customers. You will methodically optimize and experiment with different approaches, while leading ongoing campaigns and targeting different stages of the customer lifecycle.
The Manager, Retention Marketing will expertly test and elevate winning strategies and content in collaboration with our Marketing, Content, and Creative Teams. You will also partner with our Sr. Data Insights Analyst to identify key performance indicators (KPIs) and apply email marketing levers to crush performance goals.
RESPONSIBILITIES
Optimize all campaigns by testing subject lines, creative, copy, send time, etcetera
Develop customer lifecycle campaigns from onboarding flows, to retention, while eliminating the risk of lapsing emails
Develop customer segments that are integrated into our flow lifecycle with personalized content
Overhaul existing flows based on strategy and collaboration with our marketing and content teams
Develop email testing plans, report results, and provide recommendations for enhancement and elevation
Drive an avid mobile-first approach to optimizing all email templates
Analyze results of campaigns, generating reporting analytics with insights and recommendations for optimization
Ensure the flawless engagement on all emails, including QA content, linking, segmentation, etcetera
Own the end-to-end management of all emails (EXCLUDING CONTENT CREATION), including strategy, campaign setup, reporting, and daily monitoring
Partner with cross-functional teams to ensure that all creative assets are approved and scheduled prior to deployment
Support in maintaining email deliverability and integrity across all IPs using Return Path
ROLE REQUIREMENTS
Four plus years of experience across email and SMS campaigns
Experience working with Klaviyo and or Sailthru
Experience with key email metrics to support and recommend innovative marketing strategies
Knowledge in CAN-SPAM, GDPR and email best practices
Impeccable attention to detail and quality assurance
BA|BS degree or equivalent work experience
English, additional language(s) an advantage
Schedule of this position : Monday – Friday | Core business hours | Onsite
BENEFITS
Formalized career paths
Flat Management platform
Manager Training Academy
Creative Development Internship Program
Fashion Nova Cares Program
Flexible Paid Time Off (PTO)
Medical, Dental and Vision Coverage
401k match, with immediate vesting upon eligibility