Télétravail Digital marketing Offres d'emploi - Lasalle, ON

Invico Capital Corporation is an award-winning investment fund management firm based in Calgary, Alberta, that provides alternative, private equity, and private debt capital solutions to assist high-quality companies in making strategic acquisitions, finance capital expenditures and growth programs, and support working capital requirements. Founded in 2005 the firm has over $3.8 billion in private capital under management.

We are currently seeking a highly skilled and creative Digital Marketing Manager to join our dynamic marketing team. As a key member of our marketing department, the Digital Marketing Manager will be responsible for strategically navigating and optimizing various digital channels, including SEO, website management, email, organic and paid media, and more. This role will play a crucial role in developing and implementing comprehensive digital marketing strategies to elevate our brand presence and drive business growth.

Reporting to the Senior Vice President of Marketing, the successful candidate will have hands-on experience across a broad range of digital channels and thrive as a “jack of all trades” who can effectively balance strategy with execution. This individual will also bring strong creative thinking and a collaborate mindset to help generate innovative ideas that support marketing objectives. This is a great opportunity for someone looking to get in on the ground floor of a growing marketing team and contribute strategically to a growing area of focus for the organization while also working collaboratively to expand our digital presence and help launch new channels and initiatives in support of business objectives.

This is a great opportunity to join a growing marketing team and contribute strategically to Invico’s expanding digital efforts while collaborating on new initiatives and helping strengthen our digital presence.

This is a full-time, in-person role based in Calgary, AB. Please note that relocation services are not offered. This is an individual contributor role and does not include managerial responsibilities.

Responsibilities

• Implement and oversee the optimization of all digital channels and contribute to the development of comprehensive digital marketing strategies that align with overarching marketing and business objectives.
• Conduct technical SEO audits and enhance site structure and on-page performance, increasing search engine visibility and organic traffic.
• Manage the company website, including supporting a full redesign currently in collaboration with an external digital agency; oversee ongoing maintenance and continuous improvement to ensure best practices, performance optimization, and effective lead generation.
• Create and schedule compelling content for organic social channels, building brand awareness and engagement with target audiences through thoughtful content planning and execution.
• Set up, manage, and optimize paid media campaigns, particularly on LinkedIn and Google, by monitoring budgets, evaluating performance, and making data-driven recommendations to maximize ROI.
• Collaborate with internal stakeholders to develop and optimize paid media landing pages that drive conversions.
• Plan, execute, and refine email marketing effort, leveraging audience segmentation and A / B testing to drive engagement and support business goals.
• Craft persuasive copy for various digital platforms, including websites, emails, social media, and paid campaigns, maintaining a consistent brand voice.
• Stay current with digital marketing trends, tools, and algorithm updates to inform and enhance marketing strategies.
• Analyze performance data and produce regular reports with actionable insights to support ongoing campaign optimization and strategic decision-making.

Qualifications :

To apply, please submit your resume and cover letter to be considered for this opportunity. Only candidates who submit a cover letter will be considered. We thank all applicants for their interest; however, only those selected for an interview will be contacted. Good credit and a clean police check is also required.

Your Life & Career at Invico

Since Invico’s founding days, we’ve always had a unique edginess to our presence within the industry. That uniqueness extends into challenging the norms of the finance sector. We promote from within and cast a wide net to attract and retain top talent. At Invico, we support and celebrate diversity, providing a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, gender, age, or family situation. We also work to develop and grow the communities around us, as giving back is deeply rooted in our core values. It is important to us that our employees feel supported, which is why we are pleased to offer :

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