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- Winnipeg, MB
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Brand marketing Offres d'emploi - Winnipeg, MB
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Brand marketing • winnipeg mb
- Offre sponsorisée
- Nouvelle offre
Senior Manager, Content Marketing
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- Nouvelle offre
Director of Marketing
Lorex Technologywinnipeg, mb, CanadaSenior Manager, Content Marketing
BrandActivewinnipeg, mb, Canada- Temps plein
Our Company
BrandActive specializes in the financial analysis, strategy, and logistics of rebranding implementation, marketing and operations and change management. Whether our client is striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing brand and marketing dollars, BrandActive has what it takes to get the job done.
Since 1998, BrandActive has scoped, budgeted, planned, and executed brand changes for many of the world’s most valuable brands. Our services combine industry-leading analytics with a unique and proven methodology that provides the information clients need to make sound financial decisions that will save them time and money and identify ways to operate more efficiently. Whether our clients are going through a one-time corporate rebrand, merger, acquisition, etc. or want to get the most out of the everyday management of their existing brand, we help them achieve more, spend less, operate more efficiently, and build a better brand.
For BrandActive team members, our goal is to be an inclusive place where you are supported in becoming the best you can be, where together we build a strong and agile organization that not only sets the standard for excellence in our industry globally, but also exemplifies how to be a compassionate commercial endeavor that is built on trusting relationships and empowering the growth of every one of us. We are a team of great people, doing great work and having a great time doing it, and we challenge ourselves to bring smarter, faster, and better solutions into everything we do!
The Opportunity
BrandActive has enjoyed a tremendous period of growth and is looking towards its next evolution, focusing on unifying go to market teams, scalability and sustainable growth. We are a niche firm, with a unique and differentiated selling proposition. To support our next phase of growth, we are seeking an innovative and results-oriented Senior Manager, Content Marketing, to shape and drive our content strategy.
Reporting to the Senior Vice President, Growth and Organizational Strategy, you will play a pivotal role in developing and executing content initiatives that align with BrandActive’s strategic objectives. This position is ideal for a marketing leader with a strong track record of crafting impactful content strategies, leveraging SEO best practices, and collaborating across teams to achieve measurable outcomes.
We are all committed to working together to achieve our North Star of a team of great people, doing great work and having a great time doing it. As part of this, there is an expectation that all our team members will contribute to internal initiatives that advance our client and / or team member experience while challenging us to be smarter, faster, better in everything that we do! We find that this allows us to be agile in our approach to the work and provide growth opportunities for our team members.
BrandActive is going places – join us and help make it an even better place to work.
Responsibilities
Marketing strategy and leadership
- Partner with the broader go to market team to form the marketing strategy and budget
- Oversee relationships with external creative partners, content agencies, and design vendors to ensure high-quality execution and alignment with brand strategy
- Serve as the primary guardian of the brand, ensuring consistency in messaging, visual identity, and tone across all channels and touchpoints
- Provide guidance and oversight to the Senior Marketing Associate, supporting their development and aligning their contributions with broader team objectives
- Present content performance data and strategic recommendations to the Senior Leadership Team (SLT) to inform decision-making
Content strategy and development
Brand management
Website and digital optimization
SEO and optimization
Leadership
Professional Development
Qualifications and Experience