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Job Title : Sales Representative
Location : Ottawa West
About Us :
Welcome to Lactalis Canada – where we take pride in being recognized as one of 2025 GTA's Top Employers! As well as Forbes Canada, Top Canadian Employers for 2025! Our journey revolves around enhancing the lives of Canadians through a rich variety of dairy delights, including some of Canadian’s favourite dairy brands such as like Black Diamond Cheese, Lactantia Milk, Astro Yogurt, Balderson Cheese, and Cheestrings. In fact, we’re proud to say our products grace the shelves of an incredible 94% of Canadian households!
With a 140-year legacy driven by innovation and unwavering quality, we’re seeking like-minded individuals to join us in shaping our next chapter.
About the opportunity :
The Sales Representative is accountable for executing Lactalis sales strategy at retail to drive profitable revenue growth for the organization in accordance to Lactalis field sales process high standards. This execution includes managing business relationships at retail and generating new business in alignment with Lactalis overall objectives and those of its Divisions.
The attributes we are looking for :
- Create product demand and assist customers through the implementation of merchandising plans, display techniques and proactive inventory management to eliminate product “out- of-stock”. Secure and execute promotional plans that match with both corporate and banner needs.
- Execute store coverage model that is consistent with our field sales process, which satisfies customer needs while driving Lactalis sales results for Lactalis and its Divisions.
- Achieve distribution on authorized listings and secure secondary displays throughout the store by working with store personnel. Key focus products / categories will be determined by Area Sales Manager / Key Account Manager for the territory, region, and category based upon direction from Lactalis and its Divisions.
- Under the direction and guidance of the Area Sales Manager, the Sales Representative will actively build top line sales through successfully prospecting for new business and capitalizing on opportunities available within existing locations.
- Develop specific sales plan for each Division by customer (S.M.A.R.T. objectives) in weekly sales coverage model to achieve listing and merchandising objectives on a weekly and daily basis.
- Perform administrative duties including Business review reports, Delante budget reports, and summary of display / distribution objectives.
- Monitor and provide competitive market activity to the Area Sales Manager, regular selling price or feature selling price, competitive listings or de-listings, point-of-sale material that is supporting new product launches and / or customer marketing campaigns as well as changes within a category segment to ensure Marketing / Trade Marketing can analyze the risk / opportunity.
- Deliver positive results for specific KPI’s, utilize all communication platforms such as yammer and teams to communicate to the Regional leadership team and their peer group.
What you will bring :
What Lactalis will offer :
Lactalis Canada believes in rewarding its people with the following comprehensive benefits package and perks :
Our ESG commitment :
Our ESG (Environmental, Social, and Governance) roadmap drives our sustainability mission. We aim to positively impact communities and the planet by enabling stakeholders including our people, consumers, customers, suppliers, dairy farmers, government, and industry partners to have a positive impact on the wellbeing of our communities and the planet through all that we do.
At Lactalis Canada, we value our employees as catalysts for positive change. Together, we will create a sustainable future, promote belonging, and make a lasting impact on the world.
Our commitment to DEI :
Fuel Our Culture with Your Uniqueness! Lactalis thrives on the value each person brings. We're dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves. We're committed to crafting an environment that genuinely welcomes all, reflecting the richness of our people and communities.
Our promise extends to accessible processes and spaces. If you require accommodation due to a disability (which may be visible or invisible, temporary, or permanent), please inform our Talent Acquisition team – confidentiality will be maintained.
Note : Lactalis Canada does not conduct credit or background checks through LinkedIn. If required, we'll contact you after signing a Job Offer.