Vice President, E-Commerce

Vice President, E-Commerce – Champion Petfoods

Join the expanding team at Champion Petfoods. We are an award‑winning pet‑food crafter with 35+ years of reputation. We are seeking a Vice President of E‑Commerce, a high‑impact leadership role responsible for strategic vision, execution and profitable growth of our digital commerce channels.

Summary

The Vice President of E‑Commerce is a high‑impact leadership role responsible for the strategic vision, execution, and profitable growth of our digital commerce channels. You will lead a high‑performing team to scale our online presence, optimize the customer journey, and bridge the gap between digital marketing and bottom‑line revenue.

As a key member of the North America cross‑functional leadership team, you will be expected to innovate in a fast‑paced market, leveraging data‑driven insights to capture market share and enhance brand loyalty.

Ultimately, this role delivers to our compelling purpose – “better world for pets”.

Typical day

• Strategic Leadership : Develop and execute a comprehensive multi‑year e‑commerce roadmap focused on aggressive revenue growth and margin expansion.
• Channel Management : Oversee all digital sales platforms, specifically focused on our key partners – Amazon and Chewy – and leveraging knowledge from these customers with our omni‑channel partners e.g. Petco, PetValu, etc.
• Omnichannel Leadership Experience – Adept at developing omnichannel merchandising and promotional strategies to win across the pet‑food ecosystem.
• P&L Ownership : Manage the full e‑commerce P&L, including budgeting, forecasting, and resource allocation to ensure healthy ROI and CAC ratios.
• Cross‑Functional Collaboration : Partner with Retail Sales, Marketing, Supply Chain, Product, and IT to ensure a seamless “click‑to‑door” customer experience.
• Provide direction and collaborate with brand experience, shopper, digital marketing, and category teams to optimize plan performance.
• Data‑Driven Optimization : Utilize advanced analytics and A / B testing to optimize conversion rates (CRO), average order value (AOV), and customer lifetime value (CLV).
• Forecasting Management; at macro and customer levels “short and long term”. Partner with customers, direct reports, finance, and demand planning to create a credible short‑and‑long‑term plan.
• Team Development : Recruit, mentor, and lead a diverse team of digital specialists, fostering a culture of agility, accountability, and continuous improvement.
• Leads a team who are geographically.
• Instill a culture that reflects the Champion Values and MARS 5 Principles with the leaders and teams for the relevant client groups.

Requirements

Functional Capabilities

What can you expect from Champion?

Join our diverse team

What are you waiting for? Join the pack! We value diversity in all forms and know the power it can bring. Workplace equality allows creative ideas to bloom, diverse points of view to be heard and increases overall happiness. That sounds pretty good to us.

Equal Opportunity Employer

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

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