Digital Marketing Specialist

Our client, a Top 5 Bank in Canada is looking to hire Digital Marketing Specialist their team for an initial 12-month contract with a possibility of extension / conversion. This role is currently hybrid, 1-2 days per week in office in Toronto.

The successful candidate will Contribute to the overall success of Email Marketing in Canada ensuring specific individual goals, plans, and initiatives are executed / delivered in support of the team's business strategies and objectives.

Responsibilities Include :

• Champion a customer-focused culture to enhance client relationships and leverage broader bank resources.
• Execute and adhere to quality control procedures and work back schedules for all email campaigns.
• Manage lead times with marketing and key stakeholders to ensure timely receipt of design and data points.
• Assist in reporting and various data pulls to analyze campaign performance.
• Make recommendations for improvements to batch and triggered email campaigns based on test results and key learnings.
• Perform quality assurance on campaigns to ensure proper rendering and obtain creative and legal approval.
• Report on email campaign performance using platforms like Responsys and Adobe Analytics.
• Monitor and ensure compliance with relevant regulations such as CASL, anti-spam laws, and privacy regulations.

Must Have Qualifications :

1+ year of prior Email Marketing experience.

Proficiency with an email marketing platform such as Responsys, Adobe Campaign, or Salesforce Marketing Cloud.

Strong written and verbal communication skills.

Marketing accreditation or a 4-year degree in Marketing, Business, or a related field.

Nice-To-Have Skills :

Prior experience in the financial industry or banking.

Previous experience with HTML.

Proficiency in French and / or Spanish.

Experience with project management tools or platforms such as Workfront.