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Performance Marketing Specialist
Performance Marketing SpecialistTripshepherd • Niagara Falls, Niagara Region, CA
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Performance Marketing Specialist

Performance Marketing Specialist

Tripshepherd • Niagara Falls, Niagara Region, CA
13 days ago
Job type
  • Full-time
Job description

Performance Marketing Specialist

Tripshepherd and See Sight Tours are looking for a Performance Marketing Specialist to own and scale our paid acquisition efforts across digital channels. This role is focused on driving measurable growth — bookings, users, and revenue — through testing, optimization, and data‑driven decision‑making.

This is a hands‑on role for someone who enjoys experimentation, creative testing, and accountability. You’ll work closely with our creative, CRO, and lifecycle teams to ensure paid traffic converts efficiently and scales sustainably.

What You’ll Be Responsible For

Paid Acquisition & Campaign Management

  • Plan, launch, and optimize paid advertising campaigns across Meta, Google, and other platforms
  • Manage budgets and pacing to maximize performance and efficiency
  • Continuously test audiences, creatives, formats, and messaging
  • Scale high‑performing campaigns and pause underperforming ones

Performance Optimization & Testing

  • Own key performance metrics including CAC, ROAS, CTR, CPA, and conversion rates
  • Design and run ongoing A / B tests across ads, audiences, and campaign structures
  • Collaborate with the Creative and Video teams to develop high‑performing ad assets
  • Share insights and learnings with the Growth team to inform future strategy
  • Funnel & Conversion Collaboration

  • Work closely with the CRO Specialist to ensure paid traffic lands on optimized funnels
  • Provide feedback on landing pages, booking flows, and conversion issues
  • Support campaign‑specific landing page and offer testing
  • Reporting & Insights

  • Monitor performance daily and provide clear reporting on results
  • Identify trends, opportunities, and risks in paid performance
  • Translate data into actionable recommendations
  • What We’re Looking For

  • 3+ years of experience in performance marketing or paid media roles
  • Hands‑on experience managing paid campaigns across Meta and Google
  • Strong analytical mindset with comfort owning revenue‑impacting KPIs
  • Experience working closely with creative teams and testing ad concepts
  • Ability to move quickly, prioritize effectively, and adapt based on results
  • Nice to Have

  • Experience in e‑commerce, travel, or consumer brands
  • Familiarity with analytics and attribution tools
  • Experience testing and scaling UGC‑style creative
  • Understanding of conversion optimization principles
  • What Success Looks Like in This Role

  • Predictable and scalable paid acquisition performance
  • Continuous improvement in CAC and ROAS
  • Clear testing roadmap with actionable insights
  • Strong collaboration with creative and CRO teams
  • Why Join Tripshepherd & See Sight Tours

  • Direct impact on company growth and revenue
  • Opportunity to test, learn, and scale quickly
  • Work closely with leadership and have real ownership
  • Be part of a lean, performance‑driven Growth team
  • Seniority level

    Entry level

    Employment type

    Full‑time

    Job function

    Marketing and Sales

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    Marketing Specialist • Niagara Falls, Niagara Region, CA

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