Paid Media Strategist

Brainlabs is a digital media agency we’re passionate about using data and tech to craft marketing strategies that drive real business results for clients.

Our 1000+ Brainlabbers partner with some of the world’s largest advertisers to do just that.

Our mission is simple, we want to become the world’s largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we’re at it.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read

Classification : Full-timeTeam : Client ServicesReporting to : Group Account DirectorEstimated Start : July 2024Location : Remote in Toronto, CanadaWork Authorization : This role is open to Canadian Citizens / Permanent Residents and non-citizens allowed to work for any US or Canadian employer.

We are unable to sponsor any work authorizations for this role. What's the role

We’re looking for a Paid Media Strategist to join our growing team! This role calls for a digital media enthusiast who is passionate about using technology, data and creativity to drive client business performance.

So, tell me about the company

Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first but we see people, clients and profit as the building blocks of our ecosystem.

Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.

To learn more about what it’s like to be a Brainlabber, check out our

What you do

Client Management Responsibilities :

• Measured on revenue retention and growth, direct utilization, hourly rate, and client satisfaction scores for clients under management
• Ensure budgets, optimizations, and performance are executed and aligned with client goals
• Build out campaigns and implement QA checks on relevant digital marketing platforms
• Flag performance issues, client contact changes, and / or relationship concerns, while providing ideas for solutions, to AD’s.
• Perform regular analyses and make data-driven recommendations, following our 'test and learn' methodology
• Lead deck creation for client presentations, including business reviews
• Ensure we fulfill on client contracts (eg. sending weekly report to clients)
• Lead client meetings, preferably via video conference - prepare the agenda and ensure we take notes
• Implement & use Brainlabs’ tools on all accounts where applicable
• Prioritize and respond to client emails / calls in a timely manner
• Manage and maintain updates for large keyword lists
• Provide creative ad copies as well as suggestions and interesting ad templates
• Support the generation of new PPC campaigns, ads, ad groups, and accounts in the aid of creating new paid search advertising initiatives
• Train Specialists to meet client goals and improve technical and presentation skills

Leadership Responsibilities :

• Models strong leadership including alignment to company priorities and philosophies, effective stress and emotion self-management, as well as a positive and patient demeanor with the team
• Mentor to team members working on assigned clients providing training and shadowing opportunities and participating in new hire training program
• Participate in wider company initiatives including, but not limited to new business pitches and internal marketing efforts
• Cultivates an atmosphere that embraces diversity and inclusion within the team and agency

What we really want :

A team player with a passion for data analysis and search engine optimization!

Who you are

Essential Skills

• Demonstrated proficiency of paid search platforms (Google, Bing, SA360), and / or other search platforms (e.g. Apple Search, Quora)
• Proven organizational, project, and time management skills
• Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for all levels of an organization
• Possess keen critical thinking and analytical skills
• Proven skills with Microsoft Office and / or Google Business Apps, especially Excel or Google Sheets
• Demonstrate alignment to our company values

Essential Experience

• Minimum of 2-years hands on experience managing PPC campaigns for a variety of clients with monthly spends between five-thousand and fifty-thousand dollars
• Minimum of 6 months client-facing experience
• Experience with lower-funnel search campaigns
• Experience in an agency setting

Desirable Experience

• Previous agency experience
• Previous PPC experience
• SA360 experience
• Criteo experience

How you succeed

In addition to the below, you will be evaluated based on how you live our Culture Code!

Key metrics of success for this role include :

You will be evaluated on client satisfaction and paid media knowledge gained during your time here!

What happens next

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us.

Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

In line with our adaptive working policy and our standard way of working in North America we do not restrict our hiring to a fixed office location therefore we hire candidates across different states in the US and indeed in other countries such as Canada.

We also receive applications from, and hire, candidates with varying levels of experience for example those who have a few years experience in a role to those who are looking to make a step up.

The salary levels on our job postings are set so as to account for these variable factors with decisions on the salary to be offered only made once we know the experience and location of our new hire.

Beyond salary, you can learn more about our here.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.

Thank you for your interest in Brainlabs! We look forward to getting to know you!

Current position range$70,000 $85,000 CAD

Brainlabs is proud to be an equal opportunity workplace : we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships.

If you have a disability or special need that requires accommodation during the application process, please let us know!

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs.

Any such asks are fraudulent and should be reported to the appropriate authorities in your area.