Lead Marketing Artist

Lead Marketing Artist

Reporting to the Head of Creative, the Lead Marketing Artist helps drive the visual direction, quality bar, and creative innovation for Kabam’s marketing art across mobile and PC titles. This role blends hands‑on creation with leadership, assisting the Head of Creative with concepting, execution, and oversight of consumer‑facing static assets. The Lead Marketing Artist partners closely with Product Marketing, UA, Brand, Community, and Game Team to develop best‑in‑class visuals that elevate our franchises and drive performance. This role also supports vendor management, creative feedback cycles, and the growth of internal artists through guidance and mentorship.

Full‑time, on‑site position based 5 days a week at our Downtown Vancouver studio.

In This Role

• Creation of static assets for various channels
• Concept, design, illustrate, and iterate on high‑impact static content for brand, social, community, UA, and ASO
• Build branding assets for new events, feature launches, and game releases, including visual identity kits and supporting brand guides
• Ensure all creative aligns with each product’s core brand identity, tone, and visual language
• Maintain compliance with licensor requirements and platform guidelines
• Apply strong typography, layout, hierarchy, and color theory to craft compelling visual narratives
• Produce style frames, moodboards, and concept directions for campaigns and feature launches
• Oversee and provide clear feedback on externally produced artwork, ensuring alignment with internal standards
• Assist with video and motion‑based production as needed, including animating elements for videos (e.g., cinemagraphs), editing short‑form content, and producing lightweight video deliverables
• Lead asset iteration cycles from concept through final delivery
• Uphold a consistent creative quality bar across all outputs and pipelines
• Build scalable templates and workflow systems to support localization, versioning, and automated creative scaling
• Partner with Creative Ops to identify bottlenecks and evolve pipelines, tooling, and best practices
• Document and maintain creative standards and guidelines for marketing art
• Test and implement new AI tools and methodologies to improve efficiency, enhance creative output, and streamline day‑to‑day production
• Represent Creative Services in cross‑functional meetings, ensuring alignment between Marketing, UA, Product, and Brand
• Partner with UA and Analytics teams to understand performance signals and integrate insights into creative direction
• Work closely with the Brand team to develop toolkits, templates, and campaign guides
• Contribute to creative brainstorms, share trend insights, and champion innovation across channels
• Guide and mentor junior and mid‑level artists by providing feedback, training, and direction

To Be Successful In This Role

• Bachelor’s degree in design or related field, or equivalent professional experience
• 8+ years of professional experience in digital design, marketing, or entertainment creative fields (including at least 2‑3 years in a senior or lead capacity)
• Strong digital portfolio demonstrating campaign work, marketing art, and ownership from concept to delivery
• Entertainment industry experience is required; gaming experience strongly preferred
• Deep understanding of mobile and PC marketing, including UA, ASO, and social creative ecosystems
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects)
• Proficient with Figma or similar wireframing/UX visualization tools
• Strong digital sketching and storyboarding ability
• Experience managing vendor pipelines, external artists, or outsourced creative production
• Experience integrating AI and automation tools into creative workflows is a strong advantage
• Motion, 3D, or video editing capabilities are a plus
• Strong organizational and time‑management skills in fast‑paced environments
• Ability to juggle multiple projects, communicate clearly, and present work effectively to stakeholders

Benefits

• Extended Health Coverage: effective day one, no waiting period
• DEIB Benefits: gender‑affirming care, fertility care, and other hormonal treatments and drugs
• Flexible Spending Accounts: flex credit model covering healthcare and personal spending accounts
• RRSP Matching: contribution matching program after 90 days
• PTO and Parental Leave: paid parental leave, flexible paid time off, sick leave, holiday closures
• Employee and Family Assistance Program: crisis management support, immediate mental health care, and general support
• Telus Virtual Health: increased remote healthcare provider access
• Learning and growth: lunch & learns and education stipend
• Pay transparency: pay range disclosure and clear career maps
• Cool spaces: offices in Vancouver, San Francisco, Los Angeles, Montreal, Prince Edward Island, and Seoul with local amenities
• Giving back: paid day off for volunteer work and group volunteer days off‑site

$104,480 - $143,660 per year (Vancouver location). Salary determined by knowledge, skills, and competencies; room to grow after you join.

If you’re interested in the position but your expectations don’t fully align with the provided range, we still encourage you to apply. Considerations may be made based on your experience level.

We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!

Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high‑quality graphics, next‑generation technology, and revolutionary gameplay to players around the world. Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year. Founded in 2006, Kabam has studios and offices in Vancouver, Montreal and Charlottetown in Canada, Los Angeles and San Francisco in the United States, and in Seoul, South Korea. Kabam is a wholly‑owned subsidiary of Netmarble Games.

Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.