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Marketing Manager
Marketing ManagerME Law - Business Litigation Lawyers • Toronto, ON, CA
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Marketing Manager

Marketing Manager

ME Law - Business Litigation Lawyers • Toronto, ON, CA
30+ days ago
Job type
  • Full-time
Job description

Job Description

ME Law Professional Corporation is a litigation practice located in downtown Toronto, specializing in civil litigation, particularly in real estate, estates, and corporate & commercial litigation.

We are seeking a Senior Marketing Manager / Executive to take full ownership of the firm’s marketing and business development engine. This role requires a self-directed and strategically minded marketing professional who thrives under measurable KPIs and metrics, values autonomy, and understands how to build credibility and trust in a legal services environment.

About the Role

This is a leadership opportunity for a performance-player who is keen on working at their own initiative, loves taking ownership, and is not afraid of aggressive growth. The successful candidate will have a proven track record of managing and executing marketing campaigns tied to lead generation metrics and measurable ROI.

Responsibilities

  • Own and manage KPIs and weekly performance dashboards (lead gen, conversion rates, campaign ROI, etc.)
  • Maintain robust marketing systems in place
  • Oversee digital campaigns (SEO, PPC, LinkedIn Ads), web presence, and content pipeline
  • Oversee off-line marketing and business development activities
  • Develop, calibrate, and execute the firm’s annual marketing strategy, aligned with Company's growth and strategic goals
  • Implement and refine marketing system workflows, processes, and procedures
  • Collaborate with senior leadership, staff, marketing vendors on client acquisition and retention campaigns
  • Plan, attend, and lead firm-sponsored events, seminars, and strategic networking opportunities
  • Monitor budget, vendors, and external partners with a focus on performance ROI / ROAS
  • Create and present monthly reports with actionable insights for management

Requirements

  • 4–8+ years of marketing experience in a high-output, performance-driven environment
  • Minimum 3+ years of experience in the legal industry, preferably within a litigation-focused firm
  • Proven ability to manage and execute marketing campaigns tied to lead generation metrics and measurable ROI
  • Strong understanding of SEO, PPC, offline business development, referral network creation / maintenance, analytics dashboards, and CRM platforms
  • Excellent written communication and project management skills, with a strong sense of ownership
  • What We Offer

  • Base pay range : CA$80,000.00 / yr - CA$150,000.00 / yr
  • Extended Health Care
  • Performance Bonuses
  • Flexible work schedule after 6 months
  • Company events and paid-conferences
  • Paid training
  • We are an equal opportunity employer. By submitting an application, you consent to ME Law Professional Corporation storing and processing the personal information you provide to us.

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    Marketing Manager • Toronto, ON, CA

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