Job Description
ME Law Professional Corporation is a litigation practice located in downtown Toronto, specializing in civil litigation, particularly in real estate, estates, and corporate & commercial litigation.
We are seeking a Senior Marketing Manager / Executive to take full ownership of the firm’s marketing and business development engine. This role requires a self-directed and strategically minded marketing professional who thrives under measurable KPIs and metrics, values autonomy, and understands how to build credibility and trust in a legal services environment.
About the Role
This is a leadership opportunity for a performance-player who is keen on working at their own initiative, loves taking ownership, and is not afraid of aggressive growth. The successful candidate will have a proven track record of managing and executing marketing campaigns tied to lead generation metrics and measurable ROI.
Responsibilities
- Own and manage KPIs and weekly performance dashboards (lead gen, conversion rates, campaign ROI, etc.)
- Maintain robust marketing systems in place
- Oversee digital campaigns (SEO, PPC, LinkedIn Ads), web presence, and content pipeline
- Oversee off-line marketing and business development activities
- Develop, calibrate, and execute the firm’s annual marketing strategy, aligned with Company's growth and strategic goals
- Implement and refine marketing system workflows, processes, and procedures
- Collaborate with senior leadership, staff, marketing vendors on client acquisition and retention campaigns
- Plan, attend, and lead firm-sponsored events, seminars, and strategic networking opportunities
- Monitor budget, vendors, and external partners with a focus on performance ROI / ROAS
- Create and present monthly reports with actionable insights for management
Requirements
4–8+ years of marketing experience in a high-output, performance-driven environmentMinimum 3+ years of experience in the legal industry, preferably within a litigation-focused firmProven ability to manage and execute marketing campaigns tied to lead generation metrics and measurable ROIStrong understanding of SEO, PPC, offline business development, referral network creation / maintenance, analytics dashboards, and CRM platformsExcellent written communication and project management skills, with a strong sense of ownershipWhat We Offer
Base pay range : CA$80,000.00 / yr - CA$150,000.00 / yrExtended Health CarePerformance BonusesFlexible work schedule after 6 monthsCompany events and paid-conferencesPaid trainingWe are an equal opportunity employer. By submitting an application, you consent to ME Law Professional Corporation storing and processing the personal information you provide to us.
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