Senior Digital Marketing Manager

Diva International Inc. (DIVA) is looking for a Senior Digital Marketing Manager who will be leading the creation optimization and distribution of content that drives awareness engagement and conversion across DIVAs digital ecosystem. This role ensures every campaign story and piece of creative connects DIVAs brand purpose to measurable business growth. The role will lead the digital marketing funnel strategy end-to-end collaborating with eCommerce and Performance Marketing to ensure content not only inspires but converts.

The role allows for remote work in Ontario Canada only. Travel may be required on occasion. Must be legally eligible for employment and reside in Ontario Canada.

About Us:

Since 2003 DIVA has introduced and onboarded millions of people as they keenlyoranxiouslydiscovered reusable period care. Founded by mother-daughter duo Francine Chambers and Carinne Chambers-Saini DIVA revolutionized the feminine hygiene industry and created the mass market adoption of sustainable period care alternatives. Today the DIVA brand is synonymous with the menstrual care category driving change and bringing sustainability to the forefront of new period care innovation.
We are DIVA. Your conscious cycle care partner.

Founded in 2002 DIVA disrupted the cycle care industry with the DivaCup offering a reusable comfortable and innovative alternative to disposable menstrual products. As a pioneer in menstrual health and equity DIVA has spent over two decades challenging taboos advocating for education and driving social impact initiatives that improve accessibility to period care worldwide. DIVAs commitment to conscious wellness extends beyond menstrual care. Guided by science-backed formulations and human-first innovation DIVA continues to develop vegan cruelty-free and premium crafted products that
empower individuals to feel informed confident and cared forwithout stigma.

Responsibilities:
Digital Funnel & Growth Strategy

• Lead the digital marketing funnel strategy and oversee end-to-end execution across brand awareness engagement and conversion.
• Develop integrated digital strategies across PR social influencer content and email/SMS touchpoints that align to brand and business objectives.
• Brief agency partners on audience targeting creative direction and campaign goals to ensure alignment with DIVAs brand positioning and growth priorities.
• Collaborate with Performance Marketing to ensure paid and owned channels complement brand storytelling and drive measurable ROI.
• Monitor and manage key digital KPIs including traffic engagement conversion CAC ROAS and LTV in partnership with eCommerce.

Content Strategy & Creation

• Plan and manage the integrated content calendar across digital platforms aligning with product launches brand campaigns and cultural moments.
• Develop high-performing educational lifestyle and purpose-driven content that strengthens DIVAs leadership in menstrual pelvic and intimate wellness.
• Collaborate with internal designers copywriters and external creators to deliver impactful multimedia assets (video UGC blogs social and landing pages).
• Ensure all content meets DIVAs brand voice regulatory requirements and B-Corp standards maintaining a tone that is inclusive empowering and science-backed.

Social Media & Community Engagement

• Own the strategy and execution of DIVAs social media presence across all platforms (Instagram TikTok Pinterest YouTube LinkedIn).
• Identify emerging trends and creator partnerships that expand DIVAs reach and relevance across consumer segments.
• Build and nurture brand advocacy through authentic storytelling influencer programs and social activations.
• Collaborate with CRM and eCommerce to ensure social storytelling supports campaign objectives and customer lifecycle engagement.

Performance Insights & Optimization

• Partner with the Performance Marketing Manager to align creative and content testing roadmaps.
• Track and analyze digital content performance translating insights into actionable recommendations for creative messaging and channel mix.
• Report on key engagement and conversion metrics ensuring leadership visibility into content ROI and digital impact.
• Continuously refine content strategy based on audience behavior competitive benchmarking and platform evolution.

Cross-Functional Collaboration

• Collaborate with Brand Marketing eCommerce teams to ensure unified storytelling across all digital touchpoints.
• Work with Innovation and Product Development to translate product benefits and ingredient stories into engaging consumer education.
• Partner with the Impact and PR teams to amplify DIVAs commitments and purpose-driven initiatives through shareable content and campaigns.
• Support Retail Marketing and Sales teams with digital assets that extend campaign reach across omnichannel placements.

Other

• Work in accordance with DIVA International Inc.s ISO 13485 Quality Management System and Quality Policy.

Qualifications:

• 46 years of experience in digital marketing content or growth roles ideally within CPG beauty or wellness industries.
• Proven ability to execute full-funnel digital strategies across owned and earned channels in collaboration with performance marketing partners.
• Strong background in content strategy creation and execution including influencer programs UGC video and social storytelling.
• Experience managing social media channels (Instagram TikTok Pinterest YouTube LinkedIn) and optimizing content for engagement and reach.
• Working knowledge of email/SMS marketing and CRM tools to support audience engagement and conversion.
• Proficient in analytics and reporting tools (Google Analytics Meta Insights Klaviyo Looker Studio etc.) to measure performance and inform strategy.
• Solid understanding of digital KPIs include engagement traffic conversion CAC and ROAS with ability to interpret and apply insights.
• Demonstrated ability to collaborate cross-functionally with Brand eCommerce and Performance Marketing teams to ensure cohesive storytelling.
• Skilled in briefing and managing agency or creator partners to deliver aligned high-quality content.
• Excellent communication organization and problem-solving skills with a proactive collaborative mindset.

About Our Hiring Process:

Does this sound like great fit for you We would love to hear from you.

You can expect us to be curious about who you are what experiences you have gained to date and what you are looking for in your next opportunity. We know that you are selecting us as an employer just as much as we are inviting you to join our team. We will provide a series of opportunities for us to connect and for you to meet various members of our team. Please ask us questions and let us know how we can support you throughout our hiring process.


Why work at Diva International
People are the heart and soul of DIVA sharing our passion to make a meaningful difference in the world. We empower our employees to shatter societal norms and status quo raise our standards so we can grow together and make a great company even better.

At DIVA we strive to be a welcoming and safe space for everyone regardless of their race national or ethnic origin colour religion age sex sexual orientation gender identity physical ability or any other protected grounds. We welcome employees and candidates from these underrepresented groups to help make this vision a reality.

Accommodations are available on request for candidates taking part in all aspects of the selection process. Please e-mail atemailprotectedif you require accommodation. Information related to accommodation requirements will be addressed confidentially.