Go-To-Market Content Marketing Specialist

Position Summary :

The Go-To-Market Content Marketing Specialist at Mercana Furniture & Decor Ltd is responsible for developing and executing strategic content initiatives that enhance brand awareness and customer engagement. Reporting to the Senior Manager of Go-To-Market Operations this role involves crafting compelling content managing content calendars and analyzing performance metrics to optimize marketing efforts.

Responsibilities : 1. Content Creation

Upload and manage product listings across major e-commerce platforms (e.g. Amazon Wayfair Home Depot)

Maintain accurate product information including images variants and specifications

Use Excel templates and automation tools for bulk uploads

Resolve listing issues and ensure compliance with platform standards

Create and update product records with SKUs spec sheets and manuals

Communicate with overseas vendors to maintain product standards

Provide product support to customer service and e-commerce teams

2. Product Pipeline :

Work closely with the product & design teams as well as our factory contacts overseas to ensure products are launched on schedule with all necessary product attributes.

Provide support to operations with product information.

Update and relay missing / incorrect product specs.

Monitor product performance and apply data-driven optimizations

3. 3D Modeling .

Ensureaccuratevirtual product representation of all Mercana products 3D Models Prop Library Texture Library Scene Library. Collaborate with product designers to ensure project success.

4. Product Development

Collaborate on the product development cycle through to final production ensuring products are launched on schedule.

Coordinate with internal departments such as design marketing visual merchandising sales andlogisticsto ensure smooth product rollouts.

Qualifications :

Minimum 1 year of specialized experience managing high-volume e-commerce prodcut listings across 10 platforms.

Proven Excel expertise for large-scale data entry formatting and automated upload templates

Experience in coordinating with cross-functional teams and international vendors.

Exceptional organization and communication skills.

A strong acumen in Power BI Qarma and Salsify.

Familiarity with 3D asset management and product visualization tools (asset libraries render props scene files).

• Demonstrated ability to audit product data for compliance accuracy and performance optimization.
• Second-language proficiency in Hindi Punjabi Chinese Mandarin or Vietnamese is considered valuable.
• Ability to multitask prioritize effectively and work under pressure
• Adaptable to evolving technologies and business priorities

Key Collaborations

Sales & Ecommerce Teams

Creative & Product Development and Design Teams

Overseas Productive Development Teams

QC Team

Logistics Team

What We Offer :

Budgeted Salary : $36.60 / hr.

If you are a self-motivated professional seeking a rewarding opportunity to excel in the furniture distribution and retail sector we want to hear from you. Join our team at Mercana and become part of a dynamic and customer-focused organization that values innovation and teamwork.

To apply please submit your resume highlighting your relevant experience and accomplishments. We appreciate all applicants interest but only those selected for an interview will be contacted.

Mercana is an equal-opportunity employer. We embrace diversity and strive to create an inclusive environment for all employees.

Required Experience :

IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 72000 - 76000