Senior Manager, Digital Marketing Technology

Job Description

This posting represents a current vacancy that is being actively recruited. In accordance with Ontario job posting requirements, artificial intelligence (AI) may be used at certain stages of the recruitment process, such as resume screening, candidate matching, or assessment support.

What is the opportunity?

Reporting to the Director, Marketing Technology, the Senior Manager, Digital Marketing Technology acts as both a business and technical leader for Wealth Management marketing capabilities and solutions across email and automated communication channels.

Operating as an in-house subject matter expert for digital messaging solutions, this role is accountable for enterprise-level responsibility for the marketing technology stack. Responsibilities include overseeing the development, implementation, integration, governance, and growth of this stack, while ensuring alignment with internal policies, applicable legislation, industry standards, and best practices.

This role also serves as a trusted business partner to internal teams, key stakeholders, and external vendor partners. Additional accountabilities include resource, vendor, and cost management; articulating MarTech capabilities through presentations and roadshows; onboarding new lines of business to existing infrastructure; defining scalable technical architecture; and ensuring effective governance of technical solutions and environments.

The Senior Manager consistently demonstrates thought leadership and technical expertise, managing cross-functional teams and guiding diverse initiatives from concept through delivery.

What will you do?

• Consult with lines of business and key stakeholders to enable digital marketing campaigns, partnering with internal business and technical teams and third-party vendors to analyze needs and recommend scalable, high-quality MarTech solutions that support business outcomes, revenue growth, and cost savings
  

• Establish, refine, and deliver strategic roadmaps to ensure MarTech platforms remain current and support scalability, resilience, security, capacity, and operational maintenance
  

• Drive the design, development, and deployment of marketing technology capabilities that enable customized, integrated solutions delivering personalized digital communications
  

• Maintain enterprise accountability for compliance with applicable email and data privacy regulations (e.g., CASL, CAN-SPAM, GDPR) through effective preference and data management practices
  

• Act as subject matter expert and strategic lead for Salesforce Marketing Cloud and related Salesforce platforms and integrations, including CRM
  

• Develop reusable infrastructure and business rules to support client and advisor targeting
  

• Establish and manage operational processes to ensure effective governance of development, testing, production environments, source code management, quality assurance, and digital channel standards
  

• Partner closely with supported lines of business on releases including deployments, enhancements, and fixes, ensuring appropriate testing and acceptance criteria are met in production environments
  

Requirements

Requirements
A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics