Marketing & Communication Manager

Job Description:\n\nSalary: GenAIz is a cutting-edge technology company specializing in the development of artificial intelligence solutions for the life sciences industry. Quality and regulatory compliance are at the heart of our development approaches. We advocate for ethical and compliant AI. We are looking for an Internal Sales and Marketing Manager who perfectly aligns with our corporate culture to support our growth and strengthen our market presence. Job Description: As the Internal Marketing and Communication Manager at GenAIz, you will play a key role in developing our commercial and marketing activities. You will be responsible for positioning yourself at various levels, from developing strategies and defining our internal system and processes to executing them to achieve sales closure. You will work closely with the CEO and team to orchestrate our marketing campaigns, manage our online presence, and contribute directly to achieving our sales goals. This role offers an excellent opportunity for a rising star who wants to make their mark in an innovative company that is growing rapidly. The ideal candidate should be motivated by concrete actions at multiple levels and comfortable building processes in an innovative start-up environment with some level of ambiguity. The ideal candidate should have a strong sense of initiative, the ability to work under pressure in an evolving growth environment, and excellent adaptability and flexibility to adjust their approach based on market results and feedback. GenAIz operates in an environment where marketing and sales must be rethought compared to traditional marketing and sales in a (non-AI) technological environment. The ideal candidate should recognize this and have an openness to learning new marketing and sales methods based on cycles or knowledge transfer to partners and clients. Above all, the ideal candidate should have strong interpersonal skills and value the creation and maintenance of long-term relationships in a win-win mode with our customers and partners. Responsibilities:Plan, coordinate and execute promotional and corporate events, with most of them taking place internationally. This task requires a good understanding and mastery of the network of relationships created by the company over the past few years. The candidate will therefore need to carefully select and plan these events in order to generate business opportunities through content sharing linked to AI, via maintaining existing contacts as well as promoting the GenAIz brand. The candidate must also use promotional events to collect customer feedback to improve product definition activities and review commercial activities.Actively support the CEO and team in achieving sales goals. The candidate will be expected to work in a matrix environment with colleagues having diverse knowledge and expertise in technologies and business areas related to life sciences. The selected candidate must demonstrate efficiency and creativity in explaining the nature of commercial and sales strategies adopted and adapt their communications to mobilize the team behind these initiatives as needed based on feedback received. The candidate should be motivated to work in a start-up environment and intervene at various levels, including logistics organization such as travel preparation and other diverse activities.Design and deploy integrated marketing campaigns while maintaining flexibility in response to the evolving nature of technology and the unique requirements associated with the life science industry and regulatory compliance.Manage and develop the company's presence on social networks by adopting an approach focused on sharing high-quality content and promotional strategies for GenAIz's mission centered around ethical, compliant, and patient-focused AI. The candidate must have a good understanding of the needs in life sciences as well as innovative technologies in AI. The candidate must ensure that they promote a company image that aligns with its culture, based on a thorough understanding of its clients and the specificities related to life sciences.Oversee the creation and production of promotional materials. The candidate must have a thorough understanding of the company's products and services in order to communicate their features and benefits in a simple, intelligent, inviting, and effective manner. This task will require the candidate to possess an excellent ability for synthesis, as well as the capacity to identify key elements of a message and tell a story that is tailored to a discerning client base.Create and document templates to optimize and automate the sales cycle. The ideal candidate must be comfortable working in a relatively long and complex sales cycle involving multiple phases and iterations. The candidate will need to be comfortable working with executives as well as field personnel within a life sciences company, where everyone should be convinced of the value of technology. The candidate will also need to be at ease coordinating sales involving many players, such as government partners providing funding, private or public clients, as well as other suppliers or academic partners. The candidate must demonstrate a deep understanding of the assembly required to advance the sale, the requirements of each player, and GenAIz deliverables at every stage in order to push for a win-win agenda for all parties and thus support the closure of the sale. In this capacity, the candidate should possess excellent management and organizational skills, exceptional attention to detail, and consider each client as a unique project tailored to their needs.Act as a Super User of HubSpot and coordinate all software management activities. The candidate will need to familiarize themselves with the Hubspot platform and define the update, follow-up, and maintenance system for information. The candidate will need to ensure that updates to the platform are integrated into the company's current activities and set up the requirements needed to produce commercial KPIs related to this tool and the company's overall business activities.Maintain excellent relationships through various mechanisms such as user meetings (to be set up), participation in events, regional promotional tours, and production of webinars. Demonstrate creativity and leadership, and strong interpersonal skills when performing these tasks.To thoroughly understand the dynamics involved in setting up a market place. As GenAIz works on establishing an AI Marketplace, the candidate will need to work closely with Product and Offer teams to effectively communicate and relay client needs and link these to product strategies and Offer definition as well as clarify and define demand in order to optimize this Offer.Assist the CEO in creating all corporate materials, including presentations for clients, investors, partners and articles. As such, be able to adjust your style and communications to effectively represent the voice of the CEO using an effective narrative style.Analyze campaign performance by adopting a "field" and "hands-on" approach with clients and partners. Establish communication mechanisms allowing everyone to feel comfortable sharing positive or constructive feedback to enable GenAIz to improve.Manage and recruit affiliates and resellers, ensuring their training and involvement in company events and marketing campaigns.Represent the company at corporate and business events. Performance Expectations:Selects and plans events that create concrete opportunities for the companyIs recognized as a reliable and trustworthy person by peers, partners, and clientsServes as an influential leader in advancing and closing salesPlans marketing campaigns and activities to increase visibility of the company on social media and engagement. Requirements:5-7 years of experience in product sales and marketing, specifically software products and systemsExperience working with life sciences organizations either in sales or as an employee or consultantProven track record of successfully managing marketing campaignsSuccessful participation or management of complex sales cycles from start to finishDegree in Marketing, Communications, or a related fieldExcellent interpersonal and communication skills. The ability to develop and maintain excellent relationships with clients, partners, and suppliers is essential for this role.Ability to present complex information in a clear and engaging mannerExcellent ability to represent the company aligned with the company cultureExcellent listening and written/verbal communication skills, as most communications are written.Strong organizational abilities and exceptional autonomyAbility to intervene at various levels, from defining processes and strategies to their executionThe candidate must have experience working in a start-up environment.Excellent ability to prioritize tasks, attention to detail, and pride in delivering error-free workMatrix management skillsAbility to understand the needs of different stakeholders and exercise leadership to drive projects and sales forwardProficiency in French and English (spoken and written)Rising star profile with ambition and entrepreneurial spiritSkills in content creation and social media management Key Qualifications:Proven experience with HubSpot or other CRM platformsExperience in content designNetwork of relevant contactsFamiliarity with financing programs that help commercializationMastery of additional languages beyond those required Advantages:Competitive base salary + bonus (based on company, team and individual performance)Full coverage of life insurance by RBCRRSP contributionsPermanent full-time positionMobile phone allowance reimbursementDynamic work culture with opportunities for career development100% remote work (with occasional travel for specific events) Requirements:Must be legally authorized to work in Canada and, if applicable, must hold a valid work or study permit that meets the requirements of the positionAvailability for occasional international travel as part of specific events GenAIz subscribes to the principle of equal access to employment. All candidates will be considered for a position regardless of age, colour, family leave or medical care, identity or gender expression, marital status, health condition, national origin, physical or mental disability, political affiliation, race, religion, sex, sexual orientation or any other protected characteristic under applicable laws, regulations and ordinances. We thank all candidates for their interest, but only selected individuals will be contacted. *********** GenAIz est une entreprise technologique de pointe spcialise dans le dveloppement de solutions d'intelligence artificielle pour l'industrie des sciences de la vie. La qualit et la conformit rglementaire sont au centre de nos approches de dveloppement. Nous prconisons lIA thique et conforme. Nous recherchons un(e) Gestionnaire des ventes internes et du marketing en parfait alignement avec notre culture dentreprise pour soutenir notre croissance et renforcer notre prsence sur le march. Description du poste : En tant que Gestionnaire du marketing et des communications chez GenAIz, vous jouerez un rle cl dans le dveloppement de nos activits commerciales et marketing. Vous serez appel vous positionner plusieurs niveaux tant lbauche des stratgies et la dfinition de notre systme et nos processus internes qu lexcution de ceux-ci pour raliser les diffrentes activits menant la clture des ventes. Vous travaillerez en troite collaboration avec la CEO et l'quipe pour orchestrer nos campagnes marketing, grer notre prsence numrique, et contribuer directement la ralisation de nos objectifs de ventes. Ce poste offre une excellente opportunit pour une toile montante qui souhaite faire sa marque dans une entreprise innovante en pleine croissance. Le candidat recherch doit tre motiv par des interventions trs concrtes plusieurs niveaux et tre confortable btir les processus dans un environnement start up innovant qui comprend une certaine forme dambigut. Le candidat idal est donc une personne possdant un excellent sens de linitiative, une capacit travailler sous pression dans un environnement de croissance volutif et avec dexcellentes capacits dadaptation et une grande flexibilit pour adapter son approche en fonction des rsultats et rtroactions provenant du march. GenAIz opre dans un environnement ou le marketing et les ventes doivent tre repenses par rapport au marketing et aux ventes dans un environnement technologique plus traditionnel (non-AI). Le candidat idal doit le reconnaitre et avoir une ouverture lapprentissage de nouvelles mthodes de marketing et ventes bas sur des cycles ou le transfert de connaissances et de savoirs aux partenaires et client est cl. Par-dessus tout, le candidat idal doit avoir des aptitudes interpersonnelles marques ainsi que valoriser la cration et le maintien de relations long terme en mode win-win avec nos clients et partenaires. Responsabilits :Planifier, coordonner et excuter des vnements promotionnels et corporatifs dont la plus grande partie aura lieu linternational. Cette tche requiert de bien comprendre et maitriser le tissu de relations cres aux cours des dernires annes par la compagnie. Elle demandera donc au candidat de bien slectionner et planifier ces vnements afin de combiner la cration dopportunits daffaires via un partage de contenu rattach lIA, via lentretient des contacts existants ainsi que via la promotion de la marque GenAIz. Le candidat doit aussi utiliser les vnements promotionnels pour collecter les rtroactions clients afin damliorer des activits de dfinition produit et la revue des activits commerciales.Appuyer activement la CEO et l'quipe dans la ralisation des ventes. Le candidat sera appel travailler dans un environnement matriciel avec des collgues ayant des connaissances et expertises varies dans les technologies et dans les domaines daffaires rattachs aux sciences de la vie. Le candidat retenu devra donc faire preuve de d'efficacit et de crativit pour expliquer la nature des stratgies commerciales et de ventes retenues et adapter ses communications afin de mobiliser lquipe derrires ces dernires en les modifiant au besoin selon les rtroactions obtenues. Le candidat doit tre galvanis travailler dans un environnement de type start up et intervenir plusieurs niveaux incluant de lorganisation logistique comme la prparation de voyages et diverses activits.Concevoir et dployer des campagnes marketing intgres tout en maintenant une flexibilit par rapport la nature volutive de la technologie et les particularits rattaches lindustrie des sciences de la vie et aux requis en termes de conformit rglementaire. Grer et dvelopper la prsence de l'entreprise sur les rseaux sociaux en adoptant une approche axe sur le partage de contenu de qualit et des stratgies de promotion de la mission de GenAIz axe sur lIA thique, conforme et