Digital Marketing Analyst 12 Month Term

Description

Digital Marketing Analyst

Temporary - 12 Month Term

Vernon BC (Potential for Remote)

Role Description

The Digital Marketing Analyst will support the Digital Marketing / eCommerce team with their goal of improving the overall performance of the digital customer experience. The role is responsible for measuring the performance of digital efforts and providing actionable insights to Kal Tires leadership and internal stakeholders in Retail Commercial and Digital Marketing.

Core Responsibilities

Configuration and Monitoring of Google Analytics and Tag Manager

• Develops measurement goals and tagging strategies that align with e-commerce and digital strategy
• Manage projects from implementation of tags to deployment with the development teams
• Monitor deployment of tags and provide data auditing and quality assurance
• Maintain and upgrade properties under Google Analytics tracking via managing filters integration of other Google products (Adwords Search Console WebMaster tools)
• Develop and maintain media and tag taxonomy to support marketing attribution model developments

Reporting and Analysis

Site Optimization

Monitor site performance identifying and resolving friction points to improve conversion rates.

Define and document feature requirements for site improvements and work collaboratively with UX / UI designers developers and marketing teams to implement improvements.

Oversee A / B Testing campaigns ensuring personalized recommendations drive higher engagement and conversions.

Conduct competitive analysis and benchmarking to inform decisions.

S earch Engine Optimization and Reporting

Work Exper ience

Knowledge Skills and Abilities

Education

What We Offer

Kal Tire uses AI tools to support parts of recruitment including but not limited to job posting and pre-screening. All interviews and hiring decisions are being made by Kal Tires hiring managers and recruiters.

Kal Tire is committed to fostering a workplace where everyone feels valued included and empowered to thrive. We embrace diverse perspectives and welcome applications from all backgrounds and experiences. If your qualifications align with the role well connect with you to guide you through the next steps. Candidates considered for the role must be legally eligible to work for any employer in Canada. A Canadian Criminal Record Check may be required for certain positions as part of the final stages of the hiring process.

Solving our customers automotive challenges and making a positive impact - Its how we roll and its been that way since Tom Foord opened the doors to Kal Tire in 1953 in beautiful Vernon BC. Over the years weve become a trusted partner for large and small industries and fleets across Canada. Our customers rely on our expertise our make-it-happen approach to service and our lineup of the most trusted tire brands in over 260 retail locations coast to Tire is also the largest truck re-treader in Canada with 11 retread facilities across Canada and internationally and has a state-of-the-art tire recycling facility in Chile where 40% of the weight of scrap tires is recycled to return to mines as an alternative addition Kal Tires Mining Tire Group is an international leader in mining tire service and supply servicing more than 150 mine sites across five Tire offers a culture that fosters inclusion and respect. We are committed to providing accessible employment practices in compliance with the AODA and AMA. Accommodation requests can be made at any stage of the recruitment or employment process. Applicants are asked to make their needs / requirements known.

Required Experience :

IC

Key Skills

Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

Employment Type : Temp

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

Yearly Salary Salary : 72250 - 85310