Director, Marketing

Overview

Founded in 1933, Banff Centre for Arts and Creativity is a learning organization built upon an extraordinary legacy of excellence in artistic and creative development. What started as a single course in drama has grown to become the global organization leading in arts, culture, and creativity across dozens of disciplines. From our home in the stunning Canadian Rocky Mountains, Banff Centre for Arts and Creativity aims to inspire everyone who attends our campus – artists, leaders, and thinkers – to unleash their creative potential.

The Opportunity

The Marketing and Communications function is critical to the profile of Banff Centre for Arts and Creativity. The role helps build engagement with artists, faculty, and audiences to ensure the Centre’s global identity and financial success. The department aims to position Banff Centre as Canada’s leading arts and leadership training institute, and one of the most important in the world.

The Director of Marketing oversees the execution and implementation of strategic marketing initiatives across a range of portfolios and KPIs. This role guides the strategic direction and planning of the marketing team, and in collaboration with the Director of Communications, executes campaigns to recruit quality participants, build digital and physical audiences to showcase our participants, faculty, and guest artists, and engage with stakeholders locally, nationally, and internationally. The role also collaborates with Fundraising and Development, Strategic Sponsorship, Conferences, Hospitality, and fitness and recreation areas to maximize community engagement and enterprise revenue. This role leads Banff Centre’s marketing efforts, including day-to-day management of a team and ongoing collaboration with Communications. The marketing team develops and implements campaigns in support of Banff Centre’s Arts, Leadership, and Mountain Culture Programs, Festivals, Events, Exhibitions, Development initiatives, hotel, conferences, convening, and food and beverage operations.

Responsibilities

• Roles and Responsibilities – Reporting to the Executive Director, Marketing and Communications, key accountabilities include :
• Planning and Financial – Works collaboratively with stakeholders to build annual plans with strategies to raise the profile of the organization and its programs, conferences, events, and donor relations. Leads the development of the department’s annual budget and participates in ongoing forecasting. Negotiates and approves contracts, including media buys, ensuring compliance with organizational processes and policies.
• Human Resources, Team Building and Interdivisional Cooperation – Foster an internal culture that maintains high standards for customer service, staff, participant and guest experience, and fiscal, operational, and organizational integrity. Ensure a positive and safe work environment aligned with Banff Centre policies (including ethics, anti-harassment, contractual obligations, and strategic directions). Maintain effective working relationships with team members, internal partners, customers, the union, and other stakeholders. Recruit, hire, mentor staff; assign work; and measure performance against strategic standards. Work with Human Resources to ensure policies and procedures are met. Ensure employees understand roles and performance standards and provide ongoing feedback, coaching and support.
• Change Management – Embrace change and support clear articulation and engagement across Banff Centre. Represent the Marketing team on organizational project work and support Communications needs around change management.
• Contacts – Manage extensive external outreach to contractors, senior executives, social media and digital community leaders; conduct information exchanges, contract negotiations, and partnership planning. Maintain extensive internal contact with department staff and other departments to support collaborative programs and financial management.
• Marketing Strategy – Develop marketing strategy to support stakeholders across Conferences, Hospitality, Food and Beverage, Human Resources, Fundraising / Development, Mountain Culture, Arts, Leadership, and community engagement. Create toolkits to support wider organizational goals. Oversee signage strategy including new requests.
• Project Management and Team Workflow – Oversee project-level input / output for graphic design requests; work with management to prioritize needs and ensure alignment with Banff Centre goals; oversee merchandise procurement and marketing materials timelines.
• Educational Program and Event Marketing – Develop and oversee marketing strategies for events and activities at Banff Centre, and for arts and leadership programs.
• Banffcentre.ca – Work with the Marketing team to ensure optimal website performance, usability, learning, and workflow.

Qualifications

Employment Terms and Benefits

How to Apply

ORGANIZATION notes and deadlines may be included as part of housing information and not required for the role itself. See the full postings list on the right. The BC Alliance for Arts + Culture acknowledges the traditional unceded territories of the Coast Salish peoples and 240 Indigenous communities across BC.

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