Performance Marketing Specialist

Vacancy Status

Yes - This posting is for an existing vacancy within the organization and is open to new applications. (Backfill)

AI Disclosure

As part of the application process, Artificial Intelligence will be used in the hiring process for this role

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or the Oshawa Elevation Centre three times per week, at minimum [or other frequency dictated by the business].

The Performance Marketing Specialist will play a pivotal role in supporting cross-functional marketing efforts that enhance brand growth, drive audience engagement, and optimize the marketing funnel. The individual in this role leverages data insights, analytics, and innovative marketing tactics to optimize campaign outcomes. They ensure clear alignment across marketing teams and channels on strategies supporting audience planning and cross-channel test-and-learn initiatives. The candidate will work collaboratively across teams supporting seamless integration of performance activities ensuring marketing efforts are data-driven, efficient, and aligned with business objectives.

You should have a passion for delving into marketing data to find patterns and develop actionable insights from complex, cross-channel marketing campaigns.

Performance Marketing & Data-Driven Decision-Making

Build integrated, cross-channel, Monthly Market Review decks and post campaign reports with actionable insights that help brands and media teams make the right marketing decisions

Develop strong marketing insights gleaned from cross-channel campaigns including paid search, programmatic display and video, paid social, streaming and linear TV, earned and owned media, site performance and CRM.

Supports the design, documentation, and execution of performance marketing strategies that deliver measurable results.

Uses analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and help refine strategies based on performance insights.

Use performance dashboards to track KPIs, share actionable insights with the broader team, and help coordinate the implementation of new performance marketing strategies.

Stay informed about industry trends and help identify new performance opportunities to keep campaigns competitive.

Collaboration and Integration

Work cross-functionally with team members in paid media, website, CRM, Marketing Strategy Intelligence, and website optimization to help align efforts and support cohesive performance goals and optimize campaign assets

Cross-Channel Test-and-Learn Initiatives

Develop and manage cross-channel test-and-learn plans that provide insights to enhance campaign performance and efficiency.

Work with channel-specific leads (e.g., paid media, CRM, social, web) to help define performance approaches and tests that align with business objectives.

Assist in tracking, analyzing, and communicating key learnings to inform future marketing strategies.

Audience Planning & Funnel Optimization

Works alongside media planning team and supports audience segmentation and planning to help ensure marketing efforts target the most relevant customer groups.

Works with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion.

Helps integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion.

Assists analytics teams in refining audience strategies using data-driven insights.

Qualifications

3+ years of experience in working with programmatic advertising & media campaigns – especially in insights and analysis development

Experience in an omni-channel, multi-brand performance media setting

Experience working with diverse internal marketing teams and outside agency partner and media vendors

Ability to understand data sources within cross-channel marketing eco-system

Ability to communicate and synthesize ideas for both external and internal teams

Working understanding of programmatic media strategies, KSI development and tactics present in a modern media organization.

Strong collaboration, prioritization, project, and time management skills

Advance proficiency in Excel & PowerPoint

Power BI knowledge is preferred

Compensation

The salary range for this role is $76,100.00 to $114,300.00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Benefits :

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others :

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

Healthcare, dental and vision benefits including health care spending account and wellness incentive.

Life insurance plans to cover you and your family.

Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

GM Vehicle Purchase Plan for you, your family, and friends.

THIS JOB IS NOT ELIGIBLE FOR RELOCATIONS BENEFITS. ANY RELOCATION COSTS WOULD BE THE RESPONSIBILITY OF THE SELECTED CANDIDATE.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

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