Product Marketing Manager

Position summary

Matrox Video is a leading developer of video solutions for broadcast, post-production, and streaming markets. We are seeking a highly motivated and creative Product Marketing Manager to join our dynamic team. In this role, you will be responsible for driving the product positioning and messaging strategy for our innovative video solutions, ensuring they resonate with our target audiences and help us achieve our business objectives.

Responsibilities

• Develop and execute product messaging and positioning framework, product launches, and ongoing championing of Matrox Video solutions.
• Collaborate closely with the Product Managers, Sales and Engineering teams to gain a deep understanding of our products and technologies, ensuring alignment across all aspects of product development and promotion.
• Collaborate with the Product Managers to analyze market trends and conduct competitive analysis to identify opportunities and threats, as well as to guide product positioning and messaging.
• Work with Marketing to create compelling content (e.g., blog posts, product videos, webinars, case studies) that showcases the unique features and benefits of our solutions and drives customer engagement.
• Interact with industry influencers, partners, media outlets, and customers, leveraging their insights to refine our marketing approach, optimize the product’s visibility and ensure market relevance.
• Support sales and channel partners with product training and customer-facing presentations to help drive adoption and growth of our solutions.
• Participate in events and tradeshows to promote Matrox products.

Qualifications