Manager, Media Effectiveness

Job Description :

Our mission is to We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

Dentsu Canada is looking to add strong analytics professional to their evolving team. The ideal candidate would have worked in the field of analytics with experience within media at an agency, corporate, media vendor environments. Familiarity with digital media concepts for Search, Social, Video and Display is a plus.

Responsibilities :

Client Relationship Management

Serve as the primary point of contact for assigned clients, building strong relationships and understanding their business objectives

Lead client meetings and presentations, clearly communicating complex data insights in accessible terms

Proactively identify opportunities to improve client performance and satisfaction

Manage multiple projects across different stakeholders

Analysis & Reporting

Manage the development and maintenance of automated reporting solutions across paid media platforms, web site and internal business data

Ensure development of compelling data visualizations and dashboards that effectively communicate relevant KPIs

Connect marketing performance data to relevant site and business actions

Platform Expertise

Maintain deep knowledge of major paid media platforms, their data structures, and reporting capabilities

Proficient with popular site analytics tools (GA4, Adobe Analytics) for integrated customer journey analysis

Stay current with platform updates, new features, and best practices

Technical Implementation

Build and maintain data pipelines for efficient processing of advertising data

Implement tracking solutions and ensure proper data collection across paid media and web touchpoints

Develop custom scripts and tools to automate routine tasks and enhance reporting capabilities

Configure platform integrations to create unified reporting views across the customer journey

Qualifications :

Proficient in SQL, Python, and / or R for data manipulation and analysis

Strong experience with Google Analytics

Hands-on experience with major paid media platforms and their APIs (Google Ads, Meta, LinkedIn, etc.)

Experience with data visualization tools such as Tableau, Power BI, or Python libraries

Experience with ETL processes and data pipeline development

Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical audiences

Strong project management skills with the ability to prioritize tasks and meet deadlines

Proven ability to work independently while managing multiple client relationships

Problem-solving mindset with attention to detail and data accuracy

4-5 years of experience in digital analytics, preferably in an agency environment with a focus on paid media

Nice-to-Have Skills :

Experience with data cleanroom environments (Amazon Marketing Cloud, Google Ads Data Hub, LiveRamp)

Knowledge of tag management systems (Google Tag Manager, Adobe Launch)

Familiarity with cross-channel attribution models and multi-touch conversion analysis

Experience with identity resolution and audience management platforms

Experience with A / B testing and experiment design for paid media

Knowledge of cloud platforms (AWS, Google Cloud, Azure) for data processing

Experience with privacy-compliant data collection practices in a cookieless environment

Additional information

The salary range for this position is $75k-$85k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and / or other benefits also are available to all permanent employees.

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