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Direct Customer Marketer
Direct Customer MarketerBuzz • Toronto, ON, CA
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Direct Customer Marketer

Direct Customer Marketer

Buzz • Toronto, ON, CA
6 days ago
Job type
  • Full-time
Job description

Buzz.ai is scaling, and we’re building a marketing team that’s loud, clear, and in the face (in the best way). We’re looking for a Direct Customer Marketer to own how we show up to direct customers—webinars, email, community, events, AND paid ads to acquire more.

You’ll be the face of the Direct segment : creating energy, building trust, driving demand, and making Buzz.ai the obvious choice.

What You’ll Own

  • End-to-end marketing for Direct customers (segment strategy → execution → results)
  • Paid acquisition : plan, launch, and optimize campaigns (Meta / Google or similar) to drive qualified leads
  • Webinar engine : programming, promotion, hosting / moderating, follow-up nurture
  • Customer-facing campaigns : email blasts, product announcements, offers, reactivation
  • Community + field motion : virtual + in-person moments that create buzz
  • Customer stories : case studies, testimonials, “why Buzz” content
  • Partner closely with the broader marketing + demand gen function to hit pipeline goals

What “good” Looks Like

Consistent segment campaigns that drive pipeline + revenue

Strong webinar / event attendance → conversion

  • Paid ads that produce efficient CAC + increasing lead quality
  • Clear messaging that makes Direct customers feel “this is built for me”
  • You might be a fit if you

  • Have 3–7 years in B2B SaaS marketing (customer / lifecycle / segment / demand gen)
  • Have hands‑on experience running paid ads (or managing an agency tightly)
  • Can run webinars / events like a pro (and don’t mind being on camera)
  • Write strong emails and can orchestrate multi‑touch campaigns
  • Are scrappy, organized, and excited to build from scratch
  • Location

    Canada (remote-friendly)

    #J-18808-Ljbffr

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    Direct Customer Marketer • Toronto, ON, CA

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