lululemon Senior Creative Director

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The NA Brand Creative team brings lululemon to life through storytelling that resonates with both new and existing guests. We ensure our brand shows up as globally consistent, regionally relevant, and meaningfully differentiated within a crowded landscape. We drive business success by connecting guests to the heart of who we are-our purpose, our values, and our unique brand personality. Through visual and verbal storytelling, we elevate the performance of our products and fuel brand love, awareness, and demand across NA.

core responsibilities

Leads and inspires the creative direction and strategy for NA Creative campaigns, key initiatives/moments occurring in-region, brand initiatives and key guest touchpoints. Drives department resourcing, timelines and delivery of creative on time, on budget and in excellence. Leadership, guidance, and development of NA Creative Team. Creative Leader to cross-functional partners (within this role's portfolio).

CREATIVE OVERSIGHT:

• Define and lead Creative Strategy (Across Workstreams, Categories, and Platforms)

• Lead Creative approach from concept development to delivery and launch, ensuring they align with Brand Strategy and business objectives/goals.

• Responsible for elevating and delivering NA Creative output across Campaigns, Categories, Branded Initiatives, Identity and Events through Digital, Physical, and Retail channels (The Omni Experience)

• Oversee design and execution of all creative assets, ensuring consistency and excellence across all channels and mediums, problem-solving creative issues, and providing direction and feedback to Creative Teams.

• Identifies Brand Creative opportunities for consistency across channel

• A key partner to NA Brand Marketing to identify brand and product storytelling strategy and opportunities

• Identifies, manages and directs Regional creative agencies

• Uses market trends, consumer need, and competitive landscape to support creative strategies

• Tracks brand & campaign performance and can interpret data to influence larger creative strategies

• Responsible for influencing and collaborating with cross-functional and regional executive leadership

PLANNING & RESOURCING:

• Work with creative and cross-functional leadership to establish project planning in order to meet brief objectives and creative excellence, on-budget and on-time.

• Develops best-in-class creative process and resource strategies for projects both in-house and externally based on business strategy and roadmap

• Identifies resource and timeline gaps and calendar efficiencies with team and key executive counterparts

• Key input, driver and editor of budgetary, resource and project/initiative needs for yearly planning (AOP)

• Plans resources against project and workstream roadmap

MANAGEMENT:

• Identifies opportunities for professional development growth to the team

• Mentors and Inspires teams - Pushes methods, creative processes and thinking (brand storytelling, consistency, and differentiation)

• Reports progress of projects at major stages to VP, NA Brand Creative.

qualifications

· 10-15 years of relevant experience

· BA, BFA Arts/Fine Arts

· MA, MFA Arts or Fine Arts

· Agency experience

· Client-side experience

· Experience directly leading a team of 10+ people

· Market research and insight gathering experience

must haves

· Acknowledge the presence of choice in every moment and take personal responsibility for your life.

· Possess an entrepreneurial spirit and continuously innovate to achieve great results.

· Communicate with honesty and kindness and create the space for others to do the same.

· Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.

· Foster connection by putting people first and building trusting relationships.

· Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

additional notes
Immigration support is potentially available for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $ $187,400-$246,000 CAD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.


workplace arrangement

Hybrid

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

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