West Coast Sales Representative, Computer Control Systems

About Controlled Environments Limited CEL

The CEL Group of Companies (CEL) comprises Conviron Canada, Conviron USA, Conviron Europe and Conviron Australia - together forming the world’s leading designer and supplier of controlled environments for plant growth. CEL Group also includes Argus Controls, one of the leading suppliers of plant-centric environmental controls and automation systems used in greenhouse and indoor growing facilities. Together, Conviron and Argus provide technologies to our clients in the plant science research and commercial horticulture industry in over 90 countries.

CEL is proud to be part of Madison Air, a Madison Industries company. Madison Industries is one of the largest and most successful privately held companies in the world. Madison builds entrepreneurically driven, branded market leaders that are committed to making the world safer, healthier and more productive by creating innovative solutions that deliver outstanding customer value. The team at Madison is committed to building something truly remarkable that long outlasts them while coaching others to reach their highest potential.

Position Summary

We are seeking an experienced, relationship driven West Coast Sales Representative to drive revenue growth and expand our presence across the Western U.S. This role is ideal for a sales professional with a strong technical background in computer control systems and an established or emerging network in plant science, agbiotech, commercial horticulture, controlled environment agriculture (CEA), and / or building automation.

You will be responsible for driving revenue growth, managing key accounts, and opening new markets by promoting advanced control technologies that increase operational efficiency, sustainability, and automation for clients.

Key Responsibilities

• Drive new business development across the West Coast, focusing on growers, greenhouse operators, agricultural producers, distributors, and building control integrators.
• Manage the full sales cycle from lead generation to closing and post sales follow up.
• Build and expand strong customer relationships based on technical credibility and solution driven selling.
• Conduct product demos, presentations, and onsite visits to showcase system capabilities.
• Partner with engineering and product teams to translate customer needs into tailored solutions.
• Attend industry conferences, trade shows, and networking events to represent the company and expand market reach.
• Monitor competitive activity, market trends, and customer feedback to inform strategic sales decisions.
• Meet or exceed quarterly and annual sales targets.

Required Qualifications

Preferred Qualifications

Familiarity with climate control systems, irrigation automation, energy management systems, or IoTbased monitoring platforms.

Who thrives in this Role

Persons with disabilities who anticipate needing accommodation can identify this in the email application in confidence. Reasonable accommodation can and will be provided at all stages of the application process and once hired.

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