Product Marketing Senior Consultant

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Product Marketing Expert- North America

Job Summary

We are seeking a strategic and forward-thinking product marketing leader to drive AI thought leadership, market insights, and content strategy for SAP Customer Experience (CX). This role will position SAP CX as an innovator in AI-driven customer engagement by shaping narratives, conducting deep market research, and creating compelling content that resonates with executives, analysts, and industry influencers.

In today’s market, organizations are prioritizing AI investments in customer experience to deliver real business outcomes. As the voice for SAP CX AI, you will translate SAP’s CX AI product vision and connect it to the broader SAP Business AI strategy, crafting forward-looking narratives and ideas that inspire customers and the market. You will lead the development of thought leadership programs, market trend analysis, and executive storytelling in across our Marketing moments that elevate SAP CX’s role in the era of AI and business transformation.

This role ensures the SAP CX AI narrative is seamlessly integrated into all CX solution assets and storytelling, so every pitch, campaign, and event reflects a unified message that connects AI innovation with SAP’s broader platform strategy—including SAP Business Suite, Business AI and Business Technology Platform—to amplify our story across all channels.

You will create high-impact content—whitepapers, blogs, analyst briefs, and executive presentations—that demonstrates SAP CX’s leadership in AI innovation and platform differentiation. Your work will influence industry perception, drive awareness, and empower GTM teams with research-backed insights and storytelling that inspire customers and partners.

Thought Leadership & Market Research

· Define SAP CX’s AI thought leadership agenda, identifying key themes and trends shaping the future of customer experience.

· Conduct market research and competitive analysis to uncover insights that inform messaging, positioning, and content strategy.

· Collaborate across internal teams and external partners to deliver a high-impact AI CX thought leadership launch strategy and measurable results.

· Develop executive-level narratives and strategic content for analyst relations, media engagements, and keynote presentations.

· Partner with SAP Business AI teams to articulate joint narratives and integrated messaging.

· Track and report market trends, analyst rankings, press engagement, and AI adoption metrics, delivering quarterly insights to leadership.

Content Marketing & Storytelling

· Create high-value thought leadership assets (research reports, web content, whitepapers, blogs) that position SAP CX as an AI leader.

· Architect conversation presentations for the field and support keynote content for flagship events, showcasing SAP CX AI innovations.

· Collaborate with GTM and Campaign teams to translate research insights into compelling customer-facing content.

· Ensure consistency and clarity in all messaging across web, events, and campaigns.

· Maintain a centralized content toolkit for AI narratives, enabling scalable use across marketing and sales teams.

Influencer Marketing & Advocacy

· Design and execute SAP CX’s influencer marketing strategy, identifying key industry voices, analysts, and social influencers to amplify AI narratives.

· Build and manage an influencer engagement program, including recruitment, onboarding, and ongoing relationship management.

· Develop co-marketing initiatives with influencers—such as joint content, webinars, and social campaigns—to extend reach and credibility.

· Track and report impact metrics (engagement, reach, sentiment) to demonstrate ROI and optimize influencer activities.

Qualifications

· 8+ years of experience in product marketing, content strategy, or market research in enterprise software or SaaS.

· Proven success in developing thought leadership programs and executive-level content.

· Strong understanding of AI technologies and their application in customer experience.

· Expertise in market research, competitive analysis, and trend forecasting.

· Exceptional writing, storytelling, and presentation skills.

Preferred Qualifications

· Experience working in a matrixed organization with cross-functional teams.

· Familiarity with SAP’s ecosystem and CX portfolio.

· Strong background in AI models, training, infrastructure and behavioural research

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 125900 - 214300(CAD) CAD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount, and any actual payout amount is dependent on company and personal performance. A summary of benefits and eligibility requirements can be found by clicking this link: www.SAPNorthAmericaBenefits.com.

Due to the nature of the role, which involves global interactions with SAP entities, as well as with employees and stakeholders in Canada, functional proficiency in English is required for positions based in the Quebec.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 442075 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

​