Marketing Specialist, Travel (15 Month Position)Alberta Motor Association • Edmonton, Alberta, Canada

Marketing Specialist, Travel (15 Month Position)

Alberta Motor Association • Edmonton, Alberta, Canada

30+ days ago

Job type

Full-time

Job description

YOURE A fast-thinking STRATEGIC TASK-JUGGLING dynamo .

The Opportunity

This is a 15-month maternity leave coverage with a projected start date of January 12 2026

Are you passionate about inspiring others to explore the world Do you thrive in fast-paced creative environments and love the challenge of crafting unforgettable marketing campaigns At AMA Travel we create extraordinary experiences for Albertans - whether its an epic road trip a relaxing beach getaway or an immersive cultural adventure we bring the world to lifeone trip at a time.

As our Marketing Specialist Travel youll be a driving force behind campaigns and strategies for our cruise expedition theme park luxury car and air travel products. Youll collaborate with leading suppliers and internal teams to inspire engage and deliver results that fuel wanderlust and brand loyalty.

Using your strategic thinking you will shape and lead comprehensive marketing campaigns youll use your understanding of the travel industry and data-driven approach to ensure our campaigns resonate with travelers at every stage of their journey. From leading Omnichannel campaigns and strategies to exploring new opportunities for growth youll be the key player in our mission to take travelers to their dream destinations.

A Place to Belong

AMA is more than a workplace; its a family. Together we help protect the things that matter most to our more than one-million memberseverything from roadside safety to retail savings food security to childhood well-being. And with operations that span automotive registries travel insurance and more the opportunities to grow with us are almost limitless!

Building on a century of proud service in Alberta communities were passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team youll enjoy :

Competitive wages.

Benefits if you choose to receive them (with payroll deductions).

Employee-exclusive discounts on travel insurance memberships driver education registry services and more.

Ongoing professional development with unlimited learning opportunities and dedicated time for personal growth.

Vacation earnings are paid out with each pay period.

Flexible work models that make sense for your lifestyle.

Who You Are

Excellent communication skills whether its creating an engaging campaign or collaborating with internal and external partners.

A creative and strategic thinker who is always looking for new ways to break through the noise and reach the right customers.

Strong project management skills with the ability to meet deadlines and juggle multiple priorities.

Strong analytical skills and a results-oriented mindset with experience optimizing campaigns based on performance metrics.

Experience working in a fast-paced collaborative environment.

A deep passion for travel and the ability to connect with diverse audiences and products.

Proven experience in creating and executing comprehensive marketing strategies both online and offline.

Expertise in multi-channel marketing including email SEO / SEM paid digital advertising social media and OOH.

Experience in the travel hospitality or lifestyle industries is a plus.

An understanding of the latest digital marketing tools trends and technologies.

How Youll Make an Impact

Develop and execute creative data-driven marketing campaigns that capture the essence of travel for Albertans and our brand focusing on cruise expedition theme park luxury car and air products.

Deliver personal-based messaging and collateral geared at engaging and supporting customers in all stages of their lifecycle.

Define marketing mediums and techniques to increase visibility and traffic across our travel business unit.

Develop lead generation strategies to effectively incubate qualify and convert leads.

Take ownership of the full campaign lifecyclefrom conceptualization to executionensuring every campaign is delivered on time and within budget.

Perform detailed analysis and report results across programs campaigns and segments making actionable recommendations for improvement.

Continually test and optimize existing campaigns to identify areas of improvement.

Build strong relationships with key travel suppliers (e.g. Disney Royal Caribbean luxury brands car rental and air partners) to drive growth and deliver compelling offers.

Meet with business units and suppliers to keep current with strategies needs changes to products and services market considerations and the business environment.

Craft inspiring creative and content that fuels wanderlust and engages our community of travelers across multiple platforms.

Propose new and improved inbound marketing campaign ideas.

Project manages marketing campaigns by working closely with product sales creative and digital media teams to create seamless marketing experiences that make an impact.

Define key performance indicators and implement enterprise-level measurement analytics and reporting measures to gauge success.

Regularly analyze performance across all channels (digital social email paid media) and implement A / B testing and other optimization strategies to improve results.

Stay ahead of industry trends competitor activities and evolving consumer preferences to identify new growth opportunities and keep our marketing strategies innovative and relevant.

Ensure member and client issues are addressed promptly and efficiently.

What You Bring to the Table

You have a university degree or post-secondary diploma in a related field such as Marketing or Communications.

You have a strong background in both digital and traditional marketing with a minimum of four (4) years of experience.

You also have a minimum of four (4) years of marketing account coordinator experience under your belt.

You have an understanding and experience with SEO PPC email marketing social media and copywriting.

Belonging Matters Here

AMA is committed to providing an inclusive respectful and accessible environment. If you require an accommodation at any time during our recruitment process please contact . Well work with you feel supported throughout your journey with us.

WORK MODEL : Hybrid

We thank all applicants for their interest; however only those selected for an interview will be contacted.

Required Experience :

Key Skills

Active Directory Administration,Advertising Management,Hair And Beauty,Biotechnology,Corporate Finance,ABAP

Employment Type : Full-Time

Experience : years

Vacancy : 1

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