Manager, Digital Marketing

Who We Are; What We Do; Where we’re GoingMagnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets and other IoT related devices. We are continually innovating so that our customers can deploy advanced and effective tools to protect their companies, communities, and countries.Grayshift and Magnet Forensics have come together as one organization to accelerate innovation and transform digital investigations for our customers. We’re pleased to share that the combined organization is operating as Magnet Forensics.The combination of mobile, cloud and computer forensics expertise under the Magnet Forensics name underscores our dedication to providing comprehensive, end-to-end DFIR solutions. This includes our commitment to helping with access to modern digital devices lawfully with our renowned product suite. And, our focus on innovating for the DFIR community, along with our shared mission, continues to be the top priority.Where we are today, is not where we will be tomorrow. Your RoleThe Manager, Digital Marketing is an integral member of the demand generation team and has responsibilities to build, plan and implement the overall digital marketing strategy. This role will manage a team of digital experts and oversee different digital marketing channels, with a focus on measuring digital campaigns through core KPI’s and revenue pipeline impact. What You Will Accomplish

• Develop comprehensive data-driven digital marketing plans, across different digital marketing channels, that drive demand, qualified lead conversion, and measurable sales pipeline.
• Lead all digital marketing channels, with a focus on Account based marketing strategies, paid media campaigns and SEO optimization.
• Ownership of Magnet Forensics website including a deep understanding of the customer journey for multiple products, while optimizing content and landing pages for lead conversion.
• Analyze and report on ongoing measurement of campaigns, including top of funnel digital analytics and campaign attribution tied to sales targets. Deep understanding of digital revenue attribution models and analytics is a major asset.
• Present and explain performance & result to marketing team and senior management.
• Manage a high performing digital marketing team and work cross-functionally as the internal digital marketing SME, to keep key stakeholders informed and update on campaign results.
• Plan and manage digital marketing budget, to ensure optimal efficiency.What We Are Looking ForWe’re looking for someone who checks off most, but not all, of the boxes. You excel at tackling projects with different timelines, and welcome feedback and collaboration. It’s more important to us to find a candidate who can display indicators of success through skills they have developed and experience they have been a part of, than to find folks who have “been there, done that”. We want to be a part of your development journey, and we’ll learn as much from you as you learn from us.There are a few must-haves, but we will keep that list short :
• University degree in Marketing and / or Communications
• 5+ years of digital marketing experience
• 1-2 years of management experience
• Demonstrated experience in end-to-end management of digital projects.
• Results oriented and experienced in driving ongoing measurement of campaigns for success.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent written and verbal communication skills and collaboration skills.The Most Important ThingWe’re looking for candidates that can provide examples of how they have demonstrated Magnet  CODE  in their previous experiences : CARE  – We care about each other and our mission to make a difference in the world. OWN  – We are accountable for our results – while never forgetting to act with integrity, empathy, and respect. DEDICATE  – We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect. EVOLVE  – We are constantly innovating and exploring new ways to work together to make an impact with our work.