The Event Vehicle Coordinator acts as a Red Bull Brand ambassador and face of our brand, who is ultimately responsible for the Red Bull Event Vehicle (EV); a core marketing asset in our grassroots, field marketing initiatives. Responsibilities entail planning and executing the schedule for the Event Vehicle across events, sales support and “surprise & delight” consumer moments, along with support in programming Event Vehicle content alongside our social media team. The Event Vehicle Coordinator will directly report into the Field Marketing Manager (FMM), and dotted line report into the National Event Manager (NEM), to bring to life the vision and mission of the EV. Through year, this role will create a strong program that surprises our consumers, both digitally and IRL, with the car on the road as often as possible
RESPONSIBILITIESAreas that play to your strengths
All the responsibilities we'll trust you with:
Responsible for keeping the event vehicle in top operational performance, ensuring we uphold of Red Bull’s premium appearance, including vehicle maintenance and cleanliness.
Implement a regional marketing and sales plan around the event vehicle.
Have a strong network in key playgrounds across both Sport and Culture within the region to leverage for EV programming.
Possess an excellent understanding of all vehicle operations, including A/V set-up and tear down.
Ensure there is always sufficient cold product on-hand in the vehicle, while tracking how product is being seeded.
Build and consistently update event vehicle music and video content library.
Obtain necessary permits as an extension of EV programming where needed.
Maintain travel & entertainment budget, alongside activation budget.
Ongoing reporting of all event vehicle activity to the FMM & NEM on a monthly basis.
Ability to inspire and excite consumers with engaging and exciting content that features the Event Vehicle with support from the Content Producer and/or contracted third parties.
Responsible for ensuring assets are captured based on the and raw deliverables formats agreed upon.
Event Vehicle Coordinator (Freelancer), Field Marketing
Red BullGiving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
Event Vehicle Coordinator (Freelancer), Field Marketing • Montreal ca
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