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Head of E-Commerce
Head of E-CommerceAcara Solutions • Vancouver, BC
Head of E-Commerce

Head of E-Commerce

Acara Solutions • Vancouver, BC
30+ days ago
Job type
  • Full-time
Job description

Description

Head of E-commerce

Location :   Vancouver Reports to :   CEO

About the Role

We are looking for an experienced and strategic Head of E-commerce to lead the next phase of our online growth and own the E-commerce P&L. This role will oversee the evolution of our digital commerce ecosystem — expanding our product range, enhancing customer experience, and testing a managed marketplace model to complement our core brands offering.

You'll own the growth and profitability of the e-commerce business unit, leading the e-commerce and performance marketing function, and working cross-functionally across category management, supply chain, platform & engineering, customer success, sales and brand marketing, to build a high-performing e-commerce platform that rapidly grows our e-commerce business and builds our brand net in focus markets.

Key Responsibilities

E-Commerce Strategy & Growth

  • Own the E-commerce P&L and be responsible for the execution and performance of the E-commerce Business Unit strategy
  • Identify new commercial opportunities / product categories as we aggressively expand and improve both the brand categories and range, and test, validate and expand the managed marketplace offering and other evolutionary initiatives.
  • Define and execute the e-commerce roadmap and initiatives that improve and simplify the customer journey, while adding customer value.
  • Develop and maintain a clear and robust analytics and reporting infrastructure to enable data-driven insights and optimize e-commerce performance.

Performance marketing and digital acquisition e ff orts

  • Managing the performance marketing team, strategy and spend across paid search, paid social, various AI platforms, and retargeting to drive efficient traffic and conversion growth.
  • Plan and execute the strategy for pricing, merchandising, and promotional planning to achieve the business objectives
  • Establish KPIs and performance metrics and provide routine trading reporting
  • Managed Marketplace Development & Vendor Management

  • Oversee the end-to-end managed marketplace model, from working with Category Management on vendor identification and onboarding, to working with Supply Chain on fulfillment and service standards.
  • Develop policies, commercial terms, and operational workflows for managed marketplace vendors
  • Partner with engineering, operations and supply chain teams to ensure marketplace integration into the existing tech stack and logistics infrastructure.
  • Customer Experience & Digital Operations

  • Champion onbrand customer experience across web and mobile, ensuring alignment with brand standards and conversion best practices.
  • Oversee merchandising, UX optimization, personalization, and content strategies that drive engagement and sales.
  • Oversee the E-commerce CRM and optimize acquisition, retention, and loyalty.
  • Team Leadership & Collaboration

  • Build and mentor a high-performing e-commerce team
  • Collaborate closely with senior business leaders to achieve the e-commerce business unit growth whilst achieving the overall business objectives
  • Represent the digital channel in executive planning and budgeting cycles.
  • Job Requirements

    Quali fi cations & Experience

  • 8+ years in e-commerce or digital retail, with at least 3 in a senior leadership role, and startup growth experience
  • Proven success scaling online sales and launching or managing a marketplace model (either 1P / 3P hybrid or fully managed), or similar.
  • Strong background in performance marketing, digital acquisition, and data-driven growth.
  • Deep understanding of e-commerce KPIs, tools, and performance optimization levers.
  • Experience in vendor management, commercial negotiations, and cross-functional leadership.
  • Understanding of fulfillment, logistics, and operations within a multi-vendor environment.
  • Excellent communication skills and the ability to work across creative, commercial, and technical teams.
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    Head Of Ecommerce • Vancouver, BC

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