Director, Marketing and Communications

Lauremont School acknowledges that we engage in learning on the traditional territory of the Anishinaabe, Haudenosaunee, Huron-Wendat, Métis, and Mississaugas of the Credit First Nation, all of whom call this land home.

Lauremont School is a leading independent day school in Richmond Hill, Ontario that offers the Montessori and International Baccalaureate pedagogies. We provide students from 18 months to Grade 12 the foundation for a life of goodness and excellence. Lauremont School is a member of CIS Ontario and is accredited by CCMA, CAIS and the IBO. Our Mission is to provide an inclusive educational experience which encourages every learner to become compassionate, curious and connected citizens in a complex and changing world. The school offers opportunities for professional development and the chance to work in a vibrant, collegial workplace.

Overview

The Director of Marketing and Communications will work with the leadership team to develop a communications and marketing vision and strategy. The Director will gather the stories of our faculty and staff, students, parents and alumni. These will be shared internally with our Lauremont community, and externally with prospective families and community partners

Key strategic goals

• Build a common communications vision for Lauremont School (messaging, images) and enhance the visibility of the school name in new and existing markets to support our enrolment management, advancement and community engagement functions.
• Develop and implement a clear marketing and communications strategy to support the needs of the School.

Responsibilities

Strategic Oversight

• Develop a marketing strategy to support Lauremont’s continued Enrolment.
• Develop an internal & external communications strategy that tells the Lauremont Story.
• Explore strategic partnerships for sponsorships/joint marketing.
• Design, implement and manage a comprehensive media and PR plan for Lauremont School.
• Develop and implement Lauremont communications policies.

Communications

• Serve as the key point of contact for creating, developing and reviewing all corporate communications of the School
• Write and edit Lauremont articles and publications for internal and external use. Develop and promote tools and materials to help educate the community about all aspects of Lauremont School (Montessori, IB, Discovery Day Camp, co- and extra-curricular programs).
• Design, create and distribute strategic communication material including: Bi-annual Going Beyond (official Lauremont magazine), Annual Report, Gratitude Reports, Annual Giving Program collateral (printed and digital), organizational templates/presentations, school calendar and programmatic material needs as they arise.
• Work within the Community Development team to support communications as needed.
• Oversee the maintenance of the external websites for Lauremont School and Discovery Day Camp and help populate internal portal sites (electronic editing, design and production of relevant graphic work and images, all within a content management system).
• Develop a social media strategy for Lauremont School, which includes creating, maintaining, populating and measuring impact of social media platforms for Lauremont and Discovery Day Camp.
• Implement internal communications strategy including regular communication support to Academic Heads and Head of School through electronic newsletters and stories posted to Staff Portal.

Data

• Gather and analyse data from all sources, and create reports for the Executive Director.
• Develop and distribute regular surveys to Lauremont parents and staff.
• Periodically gather feedback on communications to ensure relevance and awareness of preferred communication methods by the school community.
• Utilize robust data to enhance attraction and retention of students.

Marketing

• Design and create Lauremont marketing material and collateral brochures for external use (i.e., Admissions materials, program materials, fundraising materials).
• Create experiential displays, signage and giveaways for Lauremont School.
• Oversee the production and archiving of photographs and video to be used in a variety of media for Lauremont School and Discovery Day Camp.
• Layout, design, development and production of promotional and advertising materials including:
• Publicity and recruitment materials (posters, display materials, publicity and recruitment materials, and special events promotions)
• Newsletters
• Advertising (print and digital)
• Work with external suppliers for printing, media production and media outlets, ensuring that printing costs and advertising stay within the marketing and communications budget.
• Assist in development of forms, internal documents and assets for various events and projects across the school (branding and professionalism).

Other

• Attend school and community events as needed.
• Assist with other projects as needed.
• Manage a team of two.

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned by school.

Qualifications

• 8-10 years in marketing/communications leadership role
• Experience within the independent school system, education sector or charitable/non-profit sector
• Experience creating high-level strategic and annual marketing communications plans (with SMART goals)
• Expert-level writer with familiarity creating copy for a multitude of platforms (including: advertising, public relations material/press releases, website copy, speaking notes, editorial narrative)
• Ability to use Adobe Creative Cloud Suite of products for graphic design/editing/print production and design management experience
• Experience in digital marketing and website design maintenance (using a content management system)
• Experience managing staff and outside consultants
• Current Standard First Aid, CPR, and AED

The successful candidate must be an energetic team player excited by the opportunity to contribute to an exceptional school. Lauremont School offers a competitive salary and benefits plan, opportunities for professional development and the opportunity to work in a vibrant, collegial workplace.

How to Apply

If you believe that an innovative, inclusive and highly collaborative environment is the perfect fit for your career goals, please submit your resume along with a cover letter explaining your suitability for this role to Human Resources at hr@lauremontschool.ca.

We thank all applicants in advance. Only those selected for an interview will be contacted.

Lauremont School is an equal opportunity employer. We provide any needed accommodations as laid out in the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Promoting diversity is one of our core values and we are committed to fostering an inclusive and welcoming culture within our school community. For more information about Lauremont, please visit our website at www.lauremontschool.ca .