Job Description
This Media Planner at Spark will be a performance-media leader on a broader strategy team, which pursues and activates against data and meaningful human insights with the goal of driving measurable business outcomes.
The Senior Media Planner’s key skillset includes analytical skills, math proficiency, and a solid understanding of how to tie platform reporting to consumer actions and behavior.
Attention to detail, comfort presenting, and an ability to coach are all essential.
Spark has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.
Responsibilities
- Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs
- A firm understanding of marketing objectives and strategies, the human product relationship, and human-media relationship
- Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans
- Campaign maintenance : ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents
- Utilization and knowledge of syndicated media, research, and other data resources
- Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)
- Present plans to the client brand group, with assistance of Supervisor / Manager
- Maintain strong relationships with media suppliers and stay abreast of market conditions
- Work closely with external agency partners
- Active participation in account status meetings, both internal and external
- Develop / assist with development of POVs
- Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
- Attendance and active participant in mandatory training sessions
Qualifications
- Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
- 1-3 years in Media
- experience in acquisition campaigns from start to finish
- Independently planning a campaign
- Strong written and verbal communication and presentation skills
- Demonstrated experience in negotiating
- Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
- Demonstrates critical thinking and problem solving abilities
- Strong presentation skills
- Strong analytical abilities and proficiency in math
- Ability to effectively utilize media research and reporting resources
- Technical proficiency, particularly with media systems, PRISMA and MS Excel, Word and PowerPoint.
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