APTPUO - Fall 2024 - ADM4326A

Description

The Internet and a wide range of related digital technologies have changed the way businesses design and implement marketing strategies. This course focuses on the strategic and tactical applications of these ever-changing digital marketing technologies on decision-making and strategy formulation in areas such as business intelligence gathering, competitive analysis, customer analysis, customer relationship management, supply chain management, new product development, branding, positioning, promotion, and advertising, services management, and e-commerce. Hands-on experience with selected technologies / tools may be provided.

Posting limited to :

Professeur à temps-partiel régulier / Regular Part-Time Professor

Date Posted : May 15, 2024

Closing Date : June 16, 2024

Note : Applications will be accepted until 11 : 59 PM on the day prior to the Posting End Date above

Expected Enrolment : Approval date :

May 15, 2024

Number of credits : Work Hours :

Course type :

Posting type :

Régulier / Regular

Language of instruction :

Anglais | English

Competence in second language :

Passive

Course Schedule :

Mecredi | Wednesday 14 : 30-17 : 30 - -

Requirements :

Must have an MBA or Master's degree (PhD preferred) in an area directly related to the course. Must have recent professional experience in the area of the course. Must have experience with social media, social media marketing tools, website design and optimization and website analytical tools.

Teaching mode :

Additional Information and / or Comments :

An acceptable level of education and / or experience could be viewed as being equivalent to the educational required and / or demonstrated experience.