Manager, Digital Marketing - Paid Social & Programmatic

Position Summary

The Manager, Digital Marketing – Paid Social & Programmatic will be accountable for executing both omni and eCommerce marketing strategy through Paid Social and Programmatic, including Display, Online Video, Digital Audio, and other emerging channels. The role supports multiple programs, including Omni Marketing Programs that drive integrated brand and shopper strategies, and eCommerce Marketing Programs that accelerate growth on Walmart.ca.

What you'll do

• Execute Paid Social and Programmatic strategy and execution across multiple programs, ensuring optimal campaign performance across different platforms, including but not limited to Google DV360, Trade Desk, Meta, TikTok, Pinterest, Reddit, and others.
• Partner with cross-functional teams to ensure Paid Social and Programmatic plans are integrated with broader business objectives and campaign roadmaps.
• Manage digital media budgets, including pacing and channel-level optimization to maximize media efficiency and drive results aligned with omni and eComm goals.
• Provide ongoing campaign reporting, actionable insights, and performance recommendations to drive growth and learning across programs.
• Stay on top of industry trends, platform changes, audience innovation, and ad and creative formats to evolve media strategies and maintain competitive advantage.

Leadership Expectations:
Respect the Individual: Demonstrates and encourages respect for others; drives a positive associate and customer experience for all; embraces differences in people, cultures, ideas, and experiences; supports workplaces where associated feel seen and connected through a culture of belonging, so all associates thrive and perform; contributes to an environment allowing everyone to bring their best selves to work.

Demonstrates engagement and commitment to the team, developing others through feedback, coaching, mentoring, and developmental opportunities; and recognizes others’ contributions and accomplishments.

Builds strong and trusting relationships with team members and business partners; works collaboratively to achieve objectives; communicates with impact and listens attentively to a range of audiences; and demonstrates energy and positivity for own work.

Acts with Integrity: Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart’s goal of becoming a regenerative company by making a positive impact for associates, customers, and the world around us (e.g., creating a sense of belonging, eliminating waste, participating in local giving).

Follows the law, our code of conduct and company policies, and encourages others to do the same; supports an environment where associates feel comfortable sharing concerns; reinforces our culture of non-retaliation; listens to concerns raised by associates and takes action; acts with accountability for achieving results in a way that is consistent with our values.

Is consistently humble, self-aware, honest, and transparent.

Serve our Customers: Delivers results while putting the customer first and applying an omni-merchant mindset and acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers.

Adopts a broad perspective that considers data, analytics, customer insights, and different parts of the business when making plans.

Strive for Excellence: Consistently raises the bar and seeks to improve; demonstrates curiosity and a growth mindset; seeks feedback, asks thoughtful questions; supports innovation and intelligent risk-taking; and exhibits resilience in the face of setbacks.

Implements and supports continuous improvements and willingly embraces new digital tools and ways of working.

Minimum Qualifications

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location: 1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada