Brand Manager

Join Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd.,: Where Moments Matter

At Corby and Hiram Walker, we’re more than a company - we’re curators of unforgettable moments. Our portfolio boasts some of Canada’s most iconic and award-winning brands, including J.P. Wiser’s, Lot No. 40, Pike Creek, and Gooderham & Worts Canadian whiskies, Polar Ice vodka, Lamb’s rum, Ungava gin, McGuinness and Cabot Trail liqueurs, Ace Beverage Group’s Cottage Springs, Cabana Coast, Liberty Village, and Good Vines, and Foreign Affair wines. But that’s just the beginning.

Through its affiliation with Pernod Ricard SA, Corby represents leading international brands such as Absolut vodka, Jameson and Redbreast Irish whiskies, The Glenlivet, Chivas Regal, Ballantine’s and Aberlour Scotch whiskies, , Altos tequila, Malibu and Havana Club rums, Kahlua liqueur, Skrewball Peanut Butter whiskey, Jefferson’s and Rabbit Hole bourbon whiskies, Del Maguey Single Village mezcal, Beefeater and Malfy gins, and Perrier-Jouët and Mumm champagnes, – making our portfolio the most comprehensive in the market.

Why Choose Us?

Igniting Conviviality: Derived from the French word “convivialité,” our ethos centres on human connection, authenticity, and friendliness. We create moments that matter, starting with how we work together.

Progressive Opportunities: Fuel your ambition with outstanding career prospects and rewards. Whether you’re a seasoned professional or just starting your journey, we’re invested in your growth.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

Learn about our rich heritage by clicking HERE for Corby and HERE for Hiram Walker.

Join us at Corby and Hiram Walker, where every day is an opportunity to make a difference.

Position Summary:

Are you a passionate brand builder looking to shape the future of some of the world’s most celebrated spirits? Join us as a Brand Manager and take the lead in bringing to life the growth strategy for our Champagne, Sparkling, and Ungava Spirits Co. portfolio — including Perrier-Jouët, G.H. Mumm, Martell, Ungava, Chic Choc, and Cabot Trail.

This role offers the opportunity to drive creative marketing programs that inspire consumers, collaborate with cross-functional teams across Canada, and influence how these exceptional brands show up in market. If you’re motivated by innovation, connection, and meaningful impact, this is your next career move.

Who will love this job? Please note: this is a bilingual position (English/French). If you’re fluent in both languages and enjoy using them day-to-day, we’d love to hear from you!

• Strategic thinkers who see both the big picture and the details — using insights to spark bold, creative marketing ideas.
• Collaborators who thrive in a team environment and enjoy partnering across Sales, Customer Marketing, and external agencies to bring campaigns to life.
• Analytical minds who enjoy turning data into stories, use performance insights to inform smart brand decisions.
• Curious innovators who stay ahead of consumer and market trends and bring fresh ideas to established brands.
• Organized multitaskers who can balance multiple priorities while keeping timelines, budgets, and execution on track.

What you’ll do

Brand Strategy & Execution

• Develop and implement integrated 360° marketing programs across retail, on-premise, media, public relations, sponsorships, and experiential channels.
• Partner with agency teams to create breakthrough campaigns, artwork, and point-of-sale materials that stand out in a competitive market.
• Support regional marketing activation, adapting brand programs to key provincial markets.
• Collaborate with Customer Marketing on retail programming, category management, activity calendars, sponsorships, events, and training.
• Ensure all marketing activities are executed to the highest standards and deliver measurable impact.

Brand Planning & Insights

• Contribute to the development of annual brand plans and reviews with the Senior Brand Manager.
• Partner with Sales to commercialize marketing strategies across Canada.
• Work with Consumer Insights to identify opportunities that unlock growth and manage key brand research projects.
• Monitor brand and competitive performance, including pricing, distribution, and promotional activities, and provide clear, actionable reporting.

Budget & Performance Management

• Manage brand A&P (Advertising & Promotion) budgets, ensuring accurate allocation, tracking, and reconciliation.
• Evaluate campaign effectiveness, summarizing insights and recommendations for continuous improvement.
• Share evaluation results with stakeholders and recommend strategic next steps to optimize return on investment.

What’s in it for me?

Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

Core Competencies:

• Business Acumen: Using economic, financial, and market data to understand and improve business results
• Building Strategic Work Relationships: Possess strong interpersonal skills, and the ability to develop and use collaborative relationships with Sales, Customer Marketing, Brand Owners and external agencies
• Communication skills: Excellent ability to interpret and communicate new initiatives to different audiences both internal and external, and possess strong written and verbal communication skills
• Excellent Project Management skills: Managing a number of important projects at the same time is essential
• Consumer understanding & insight: Ability to understand and manage research activity
• Strategic Thinking: Superior analytical skills with the ability to analyze complex issues/problems, consider both the short-term and long-term impact of options when providing recommendations. Simplify complex issues and make them understandable to others, demonstrate strategic and creative thinking ability and creative problem solving
• Planning and Organizing: Strong prioritization and time management skills, stays focused on the most important tasks, good ability to determine key tasks and resources, great attention to detail and accuracy

Required qualifications.

• University degree or equivalent work experience.
• 3–5 years of experience in brand management, ideally within the consumer-packaged goods (CPG) industry.
• Proven experience in brand strategy development, campaign execution, and budget management.
• Strong analytical and project management skills, with the ability to manage multiple initiatives simultaneously.
• Exceptional communication skills — written, verbal, and interpersonal.
• Demonstrated ability to collaborate across teams and build strong internal and external partnerships.
• Experience working with the Québec market.
• Bilingual proficiency in French and English is required.

At Corby and Hiram Walker, we’re committed to fostering a workplace that reflects the diversity of the communities we serve. We welcome applications from all qualified individuals and Indigenous peoples, visible minorities, individuals with a disability, and 2SLGBTQIA+ individuals are encouraged to apply.

Our Commitment: Accessible Employment Practices

Pernod Ricard, alongside it’s Canadian affiliates Corby and Hiram Walker, is dedicated to providing accessible employment opportunities. If you require accommodation due to a disability or a medical need during any phase of the recruitment process or want to review our accommodation policies, please reach out to our Human Resources Department at -ricard.com.

Ontario Applicants: Our practices align with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code.

Join us in creating a vibrant, inclusive workplace where everyone’s voice matters. Apply today!

Job Posting End Date:

Target Hire Date:

2025-12-20

Target End Date: