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Paid Media Specialist
Paid Media SpecialistWhitecollars • Toronto, Ontario, Canada
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Paid Media Specialist

Paid Media Specialist

Whitecollars • Toronto, Ontario, Canada
30+ days ago
Job type
  • Full-time
Job description

Job Overview

A fast-growing performance-focused digital marketing agency is seeking a Paid Media Specialist to manage and scale high-impact advertising campaigns across Google and Meta (with exposure to Amazon Ads). This role is ideal for a data-driven marketer with strong optimization skills and a performance mindset.

You will work closely with creative and strategy teams to deliver measurable growth for international brands through paid media.

Key Responsibilities

  • Build manage and scale Google Ads and Meta Ads campaigns with monthly budgets of $10K$25K.
  • Optimize ad accounts daily to drive full-funnel performance.

  • Analyze campaign data and translate insights into clear optimization actions.
  • Collaborate with creative and account teams on ad concepts testing and execution.
  • Provide initial ad copy and contribute creative testing ideas.

  • Stay current on paid media trends platform updates and automation opportunities.

Required Qualifications

  • 3 years of experience managing Google Ads and Meta Ads.

  • Background in eCommerce and/or SaaS advertising strongly preferred.

  • Proven track record of campaign optimization scaling and conversion tracking.
  • Hands-on experience with Google Merchant Center Google Tag Manager GA4 and Shopify.
  • Strong analytical skills and confidence working with performance data and reports.
  • Excellent communication skills with the ability to clearly explain results.
  • Highly organized with strong attention to detail.

  • Self-starter with strong ownership accountability and reliability.

Nice to Have

  • Experience with Amazon Ads Reddit Ads or TikTok Ads.

  • Familiarity with automation tools ( Zapier Google Sheets scripts).
  • Strong creative judgment including identifying effective ad hooks and visuals.

Why Apply

  • Fully remote role with a globally distributed team.

  • Opportunity to work on high-budget performance-driven campaigns.

  • Direct exposure to senior strategists and fast-scaling brands.

  • Clear growth path with increased responsibility and compensation tied to performance.

Key Skills
Quality Assurance,Client Relation,Target Audience,Media Planning,Trend Analysis,Market Research,Email Campaigns,Social Channels,Campaign Management,Client Service,Current Events,News Stories,Powerpoint,Data Analysis,Analytics
Employment Type : Full Time
Experience: years
Vacancy: 1
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Paid Media Specialist • Toronto, Ontario, Canada

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