Agile Product Owner - Digital Marketing

Agile Product Owner - Digital Marketing

On behalf of our client in the Banking Sector, PROCOM is looking for an Agile Product Owner - Digital Marketing.

Agile Product Owner - Digital Marketing – Job Description

The Product Owner is responsible for building, maintaining, and socializing the vision of key Digital Marketing initiatives and will work closely with the scrum team and Product Manager to oversee the development life cycle

The Product Owner should be able to identify workable recommendations and clearly document solutions to complex issues

Collaborates with digital marketing and technology to co-develop a roadmap and drive products and features from concept to launch in a fast-paced environment

Works with cross-functional teams and various stakeholders, including data analytics, design / user experience, engineering, and user enablement

Works in an Agile environment and continuously reviews the business needs, refines priorities, outlines milestones and deliverables, and identifies opportunities and risks

Partners with stakeholders and customers across the organization to inform the product vision, strategy, features, and prioritization

Translates product roadmap features into well-defined product requirements including features, user stories, and acceptance test criteria

Prioritizes and maintains the sprint backlog for assigned products, balancing the requirements of stakeholders

Defines and executes go-to-market plan

Develops and maintains appropriate tracking and reporting of product performance post-launch to evaluate future investment

Agile Product Owner - Digital Marketing – Mandatory Skills

3-5 years' experience as a Product Owner in a Scrum team is essential

2+ experience with large scale projects with multiple technical teams

Proficiency in writing user stories

Previous experience in an Agile environment

Strong proficiency in modern marketing technology (digital experience platform like Adobe Experience Cloud, CRM, Marketing automation)

Expert knowledge and experience using Content Management Systems (CMS).

JIRA + Confluence

Strong attention to detail

Excellent writing and interpersonal skills

Strong analytical skills

Bachelor's degree related field required

Agile Product Owner - Digital Marketing - Nice to Have Skills

Experience working with a data heavy projects a plus

Digital Marketing knowledge a plus

Adobe platform knowledge a plus

Certification in Project Management is an asset

Agile Product Owner - Digital Marketing - Assignment Start Date

ASAP – 12 months to start

Agile Product Owner - Digital Marketing - Assignment Location

Toronto, ON – Work Remotely