Brand Director

POSITION ID # 33457

Position : Brand Director

Location : GTA – North Toronto area

Work Type : ONSITE – 4 days in-office / 1 day wfh per week

Salary Range : Competitive Base + bonus

About Our Client :

Our client is a fast-growing consumer products company in the personal care space with a portfolio of high-performing, culturally relevant brands distributed across North America. Known for their innovation, bold marketing, and entrepreneurial spirit, they are seeking a Brand Director to lead one of their top-performing clean beauty or wellness-oriented brands . This is a high-impact leadership role for a hands-on, strategic brand marketer who has owned the full brand lifecycle - from insight and concept development through launch execution, storytelling, and commercial performance.

The ideal candidate brings both the vision of a brand strategist and the drive of an operator and is deeply attuned to the clean beauty or wellness lifestyle . Experience working with clean, sustainable, or ingredient-conscious products, or a strong personal alignment with the values of clean living is essential. You’ll work cross-functionally across product development, sales, creative, and communications to bring new products and campaigns to life in a fast-paced, collaborative environment.

Responsibilities :

The Brand Director will be responsible for full ownership of the assigned brand—including brand strategy, brand innovation, product pipeline development, go-to-market planning & execution, and P&L performance.

Key responsibilities include :

• Lead brand planning and define the brand’s long-term purpose, positioning, and growth strategy
• Own the full brand lifecycle - from consumer insight and innovation through product development, launch, and in-market performance
• Manage the end-to-end stage-gate innovation process, including white space analysis, concept validation, COGs / pricing strategy, packaging, and feasibility
• Collaborate with Product Development, Regulatory, and Creative to bring high-quality, clean, consumer-first products to market
• Translate brand strategy into 360 marketing campaigns across digital, social, influencer, in-store, PR, and ecommerce
• Partner with Sales and Demand Planning on retail strategy, promotions, and channel-specific execution
• Develop retailer presentations and support sell-in of new products and brand stories
• Monitor business performance using Nielsen, IRI, POS, and consumer insights tools
• Track KPIs, identify growth opportunities, and continuously improve brand performance
• Lead or mentor one or more direct reports

Required Qualifications :

Note :

We appreciate and thank all applicants for their interest in the role. However, only candidates who meet the qualifications and requirements of the position will be contacted for further consideration.

AI may be used to support certain administrative aspects of our recruitment process. However, all applications and resumes are reviewed by qualified human reviewers, and all screening and hiring decisions are made solely by the hiring team.