Area Sales Manager - Western Canada

Are you a motivated sales / business development professional eager to make an impact at a fast-growing, industry-leading company? Join A-SAFE Group, where you’ll be part of a global team dedicated to redefining workplace safety standards and delivering innovative solutions to some of the world’s largest companies.

Pioneering Innovation in Workplace Safety

Since we began in 1984, A-SAFE has been at the forefront of developing innovative solutions designed to solve our customers’ most pressing problems.

As the inventors of the world's first industrial-strength polymer safety barrier, innovation is in our DNA. From our inception, we have dared to be different, charting our own paths and leading the way while others follow.

Global, but Local

Our story started in West Yorkshire. With our Head Office and State-Of-The-Art manufacturing site still situated in Elland, we design, develop, test and deliver pioneering safety solutions in house. The business continues to pioneer game-changing workplace safety technology to this day, supplying to warehouses, factories, airports, car parks and other industrial workplaces worldwide.

Now a truly global business, A-SAFE employs over 800 talented individuals across 17 international subsidiaries, spanning from Canada to the Australasia.

A Phenomenal Growth Story

A-SAFE has achieved significant organic growth and today, serves more than 6,000 customers in over 50 countries. We’re proud to call some of the world’s biggest names our clients – including Amazon, Coca Cola and BMW. You can read more about our Customer Success Stories here.

As an Area Sales Manager at A-SAFE, you’ll play a crucial role in expanding A-SAFE's market presence and driving revenue growth. This individual will be responsible for identifying new business opportunities, building strong relationships with clients, and developing strategic plans to achieve sales targets. The ideal candidate will have a strong background in sales, excellent communication skills, and a deep understanding of the industrial safety sector.

In this role, you will:

• Analyse market data to develop strategies for targeting potential clients and expanding market reach.
• Identify and pursue new business opportunities through networking, cold calling, and attending industry events.
• Negotiate and close deals, ensuring mutually beneficial agreements.
• Provide regular reports and updates on business development activities, sales performance, and market conditions.
• Provide product demonstrations and training to clients as needed.

At A-SAFE we put our values at the heart of the business.

• We Are Pioneers: Innovation is in our DNA. At A-SAFE, we’re dedicated to breaking new ground in industrial safety, from inventing the first polymer safety barrier to developing cutting-edge IoT safety devices like RackEye.
• We Are in it Together: Collaboration and support define our work culture. At A-SAFE, you’ll be part of a connected, global team that values every contribution. We support each other’s growth and celebrate success as a collective, creating a welcoming environment where everyone can thrive.
• We Do the Right Thing: Integrity and responsibility guide us in everything we do. Whether working with clients or colleagues, we believe in transparency, accountability, and delivering on our promises. You’ll be encouraged to build trust-based, lasting relationships, always acting with professionalism and respect.

Our Commitment to Diversity

We’re committed to building a diverse and inclusive workplace where everyone feels they belong. At A-SAFE, we believe our differences fuel innovation and enrich our work environment.

Ready to help us set new standards in workplace safety?

Apply today and start your journey with A-SAFE Group. Explore our Careers Page for more opportunities.