Brand Program Manager

Description

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Essential Responsibilities:

• Identify issues and recommend best practices for content creation and management within the team.
• Understand merchant needs, strategic goals, and business objectives
• Collaborate with team members to develop compelling narratives and visual assets that engage audiences.
• Monitor and evaluate the performance of content initiatives and suggest necessary adjustments.
• Stay informed about industry trends to ensure content strategies remain relevant and effective.
• Collaborate with subject matter experts and maintain regular communication with internal teams
• Work with cross-functional teams to ensure timely delivery of high-quality content

Minimum Qualifications:

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications:

YOUR DAY TO DAY:
- Own delivery of brand and creative programs across marketing, product, social, communications, web, and events, from approved brief through launch.

- Build and manage timelines, approval gates, and dependencies, and surface risks early to keep high-visibility programs on track.

- Manage external creative agencies day to day, including onboarding on process and brand standards, consolidating stakeholder feedback, guiding approvals, and tracking scope and budget.

- Partner with the B2B team to develop program roadmaps and scalable operating standards, including intake, review workflows, and accountability structures.

- Plan creative capacity against demand, flag constraints early, and apply lessons from past programs to current work.

- Use AI-enabled workflows to streamline briefing, documentation, feedback capture, and collaboration, and scale the tools that improve speed and quality.

- Keep the merchant at the center of how programs are prioritized and judged.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL:
• Sound creative judgment, with the ability to apply brand standards in reviews and turn feedback from multiple stakeholders into clear, actionable direction.
• The ability to bridge creative teams and marketing stakeholders, speaking fluently about both the work and the business.
• Strong prioritization: you keep multiple programs moving in parallel, stay composed under pressure, and work independently.
• Rigor in planning, documentation, and risk management.

WHAT YOU BRING:
• 5+ years of program management experience in an in-house creative or brand team, a creative agency, or a marketing organization.
• Direct experience managing external creative agencies, including briefing, scope management, feedback consolidation, and delivery accountability.
• Track record delivering multi-workstream, cross-functional programs with multiple stakeholders and approval stages.
• Working knowledge of B2B digital channels (paid, content, social, email, web), enough to plan realistic timelines, dependencies, and handoffs.
• Proficiency with project and collaboration tools such as Asana, Slack, Teams, and Microsoft 365, and comfort reviewing work in Figma.
• Strong written and verbal communication, with the ability to influence senior stakeholders and work across time zones.
• Practical fluency with AI tools and a demonstrated interest in improving how teams work.
• B2B marketing experience (preferred).
• Bachelor's degree in marketing, communications, design, business, or a related field, or equivalent experience.

Subsidiary:

PayPal

Travel Percent:

0

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The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:

Chicago, Illinois: ($106,000.00 - $157,300.00 Annually)

Additional Location(s) | Pay Range:

Toronto, Ontario: ($100,000.00 - $141,750.00) Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes. Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately. To learn more about how to identify and avoid recruitment fraud please visit .

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at .

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please .

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

PayPal uses artificial intelligence (AI) technologies to help review and assess applications for this position. More information about our use of AI can be found at