Trade Marketing Manager, C&T (405 TWM)

About Us:

Welcome to Lactalis Canada! We’re proud to be Canada’s #1 branded dairy company and to be consistently recognized as one of the country’s top employers by Forbes. Our purpose is to enrich and nurture the lives of Canadians by offering the best of dairy from Canada’s favourite dairy brands like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia. In fact, our products can be found in over 90% of Canadian refrigerators in any given time. As part of Lactalis Group, the world’s leading dairy company, we remain focused on innovation and quality and are seeking like-minded individuals to join us as we continue our growth journey.

Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an on-site gym, and more!

Job Purpose

The Trade Marketing Manager is accountable for optimizing profitable sales and category development opportunities, consistent with the divisional budget and long-term KPI’s (primarily volume, pricing, margin contribution, cash flow & market share). The position is responsible to collaborate cross-functionally in developing & executing pricing strategies, maximizing trade spending efficiency, management of product, promotion & customer mix. The position acts as a liaison between the Category Management, Marketing, Sales, Management Control, Customer Strategy & Development (CS&D) and Supply Chain. Strong leadership and influence management skills are required to gain credibility with leaders across the organization.

Responsibility

• Develop and execute national/regional strategies for pricing, trade spending and product/promotion mix within the division through collaboration with Sales and CS&D to maximize volume, profitability and share results.
• Oversee financial forecasting & reporting of volume and net sales to division management control performed by the Associate Trade Marketing Managers. This includes Risk & Opportunity (R&O) management, commentary on commercial performance versus budget/prior year/financial forecasts and net sales validation at month end.
• Implement and collaborate with Trade Marketing Director to develop price increase strategies, track execution, monitor accuracy and address any issues to maximize P&L impacts.
• Strong collaboration with S&OP stakeholders (supply chain, demand planning, operations, sales operations, customer sales etc.) ensuring communication & resolution of forecasting inaccuracies impacting production planning, providing supply prioritization guidance and risk mitigation solutions.
• Work closely with both Innovation and Brand Marketing teams on innovation & renovation pipeline to complement consumer-first ideation with shopper & commercial insights. The Trade Marketing Manager will serve to advocate for the voice of shoppers, retailers and account sales to drive value-added portfolio growth both to the category and Lactalis Division. This includes P&L development & review and commercial inputs to support business case generation.
• Lead collaboration with all internal stakeholders to optimize & develop customer initiatives, agreements and investment structures (i.e. PVA/exclusivity agreements, customer demands, customer specific brand development, private label development etc.) to achieve divisional budget and long-term KPIs. This includes P&L development & review, trade spend investment & pricing approvals, negotiation scenario planning, assortment & agreement term recommendations and supply validation.
• Budget planning responsibilities include overseeing volume building blocks & net sales consensus reviews with sales and submission of budgeted price increase, new contract investment and listing fees.
• Provide support to CS&D in developing key processes & tools pertaining to price & trade spend management (e.g. trade spend evaluation, return on investment dashboards, TPM/TPO integration etc.).
• Collaborate with Trade Marketing Director & Business Development Director to advance new channels of opportunity to improve mix and increase profit.
• Collaborate cross-functionally with an entrepreneurial mindset to identify and pursue initiatives for continuous improvement and business transformation to optimize both commercial and operational results. This includes working with Supply Chain & Operations to manage medium to long term demand against current and projected capacities.

Qualifications

• University degree or college diploma
• 7-8 years experience (5 years managing sales accounts, 2 years of National account experience)
• Experience with Shopper/Syndicated data (Nielsen, Numerator)
• Experience with business applications such as SAP/BW, TPM, Microsoft 365 and PowerBI
• Strong analytical, planning and communication skills (formal and informal presentation)
• Strong leadership skills and strategic thinking abilities
• Ability to successfully manage multiple and competing priorities
• Strong initiative, with a proactive mindset and the ability to influence others
• Project management skills
• Demonstrated leadership skills, organizational agility, and ability to manage a diverse cross-functional team & team management
• Strong technical skill set in the areas of budget planning, investment analysis and financial reviews
• Strong decision making ability
• Proficient with business applications such as SAP/BW, TPM, Microsoft 365 and PowerBI
• Bilingual (English and French) an asset

Competency

CareDareInspireShare

What Lactalis will offer:

Lactalis Canada believes in rewarding its people with the following comprehensive benefits package and perks:

• A Competitive Base Salary

• Company Vehicle or Car Allowance

• A Performance-Based Bonus System

• 4 Weeks of Vacation

• Benefits starting day 1

• A Pension Program with an Employer Match at 100% of up to 6%

• Tuition reimbursement plan of up to $3,000/year

• A Volunteer Day to give back to your community

• Learning and Development opportunities

• A commitment to internal career advancement with potential for international mobility

Our ESG commitment:

Our ESG (Environmental, Social, and Governance) roadmap drives our sustainability mission. We aim to positively impact communities and the planet by enabling stakeholders including our people, consumers, customers, suppliers, dairy farmers, government, and industry partners to have a positive impact on the wellbeing of our communities and the planet through all that we do.

At Lactalis Canada, we value our employees as catalysts for positive change. Together, we will create a sustainable future, promote belonging, and make a lasting impact on the world.

Our commitment to DEI:

Fuel Our Culture with Your Uniqueness! Lactalis thrives on the value each person brings. We're dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves. We're committed to crafting an environment that genuinely welcomes all, reflecting the richness of our people and communities. We apply an equal access to employment program and invite women, aboriginal people, visible minorities, and people with disabilities to apply.

Our promise extends to accessible processes and spaces. If you require accommodation due to a disability (which may be visible or invisible, temporary, or permanent), please inform our Talent Acquisition team – confidentiality will be maintained.

Compensation:

As part of our commitment to fairness, trust, and transparency and our ambition to be an Employer of Choice, the base salary range for this position is: $111,400.00–$139,200.00 .

Please note: Along with a comprehensive Total Rewards package, your actual base salary will be fair, competitive, and be based on your skills, experience, and qualifications.