Join our growing B2B SaaS team as a Digital Marketing and Sales Strategist. This role focuses on integrated marketing tactics to enhance visibility and conversion through digital channels. As a key player, you will spearhead marketing efforts, crafting SEO-rich content and managing campaigns across multiple platforms. Collaborating with sales and customer success teams will be crucial to ensure strategies are effective and aligned with business goals. You’ll also manage analytics to report on successes and areas for improvement. Key Responsibilities: • Develop and implement multi-channel marketing strategies • Conduct A/B testing to enhance landing pages and sales funnels • Collaborate with sales teams to build targeted campaigns • Oversee content creation and management for high SEO impact • Track and report key marketing performance indicators Requirements: • Bachelor’s degree in Marketing or similar discipline • 4-10 years of digital marketing experience in B2B settings • Expertise in Google Ads, social media, and marketing automation • Proficient in data analytics tools and reporting • Strong project management and communication skills Create and execute effective marketing strategies that drive revenue and strengthen our market position in the B2B SaaS landscape. #J-18808-Ljbffr
B2B SaaS Sales & Marketing Strategist • Toronto, ON, Canada
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