Shape and oversee the Omni-channel marketing strategy at Maple Leaf Foods for North America, enhancing brand impact through innovative engagement. Lead dynamic marketing initiatives across digital and retail channels. This role is a crucial addition to the marketing leadership team, focusing on comprehensive growth strategies that converge consumer insights with effective execution. You will collaborate with category experts to ensure that every brand message is delivered consistently across platforms, generating increased consumer interaction and sales. Key Responsibilities: • Drive innovative Omni-channel marketing strategies for growth • Manage digital commerce and content optimization • Lead performance activation within retailer media • Develop integrated shopper marketing campaigns • Monitor campaign effectiveness through analytics and insights Requirements: • Strong expertise in shopper and digital marketing • Proven ability to lead and inspire diverse teams • Skilled in commercial analysis and decision making • Exceptional communication for stakeholder engagement • Experience in both Canadian and U.S. retail landscapes Join Maple Leaf Foods to influence the future of marketing through effective omni-channel strategies, fostering a culture of performance and collaboration. #J-18808-Ljbffr
Director of Omni-channel Marketing Strategy • Mississauga, Peel Region, Canada
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