Job Description
This is a remote position.
Our client, a commercial security solutions company located in Markham, Ontario, is looking for a Paid Media Specialist to plan, execute, and optimize B2B demand generation campaigns across Google Ads, LinkedIn Ads, and Meta Ads. The successful candidate understands the complete customer journey and recommends how to allocate budget across platforms to generate the highest number of qualified sales opportunities.
Employment Type: Part-Time Contract
Location: Remote, but must be physically located in Canada or the US
Work Schedule: Up to 20 hours per month
What You'll Do
Campaign Strategy & Management
Campaign Optimization
Tracking & Analytics
Collaboration
Reporting
Platforms & Tools
What We’re Looking For
Expectations
We are not looking for someone who simply manages Google Ads.
We want a Paid Media Specialist who understands B2B demand generation and continuously recommends where our advertising budget should be invested to maximize qualified opportunities. Budget allocation should be reviewed regularly based on results rather than remaining fixed.
Before You Apply
As part of the interview process, we'll ask you to showcase examples of projects you've personally worked on that are relevant to this role.
Please be prepared to briefly describe:
Relevant certifications are a plus, but they're not required.
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We proudly support and partner with organizations that lift people up so everyone can succeed and thrive, and honour our candidates' experiences, perspectives and unique identity.
We are committed to continuing to make diversity, equity, and inclusion part of everything we do – from how we work with our talented candidates to how we support our clients in building their diverse workforce.
Requirements
• Experience managing B2B paid media campaigns. • Strong understanding of Google Search, LinkedIn, and Meta advertising. • Experience with conversion tracking and analytics. • Ability to optimize campaigns based on performance data. • Strong communication and reporting skills.
Paid Media Specialist • Toronto, ON, ca
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